Tag Archives: Successful Website
Why Internet Marketing is must for Business?
Having Website and Having a successful website are two different things. I am sure, everybody knows what does mean by having a website, so lets start with “Successful Website”.
A Successful Website is Website that attract visitors and convert them to prospects and eventually to clients. In my long career as CEO of Web Designer Company, I have observed, Companies love to have Websites, spend thousand of Dollars to make it beautiful, but no attention is given to Return On Investment. They don’t invest single penny on Search Engine Optimization and Internet Marketing.
Do you know 80% of people look for their target information on Search Engines like Yahoo and Google? So you are not listed and ranked higher on Search Engines, means you have your Showroom Shutter Down, and waiting for customers.
I understand you have great Products to offer, But how can people know about that? Similarly, beautifully designed website with great contents and great offerings cannot generate anything for you unless marketed properly. All Businessmen know that unless people will come to their showroom, or know about your offerings, they will not buy. For the purpose, lot of marketing activities are carried of, like Banners, Billboards, News Paper ad, TV ad, etc.
A Simple Case Study:
Lets take a look of a small case Study. We have recently signed a Client with only 250$ monthly budget for Internet Marketing. This Company sales Laminated Engineered Flooring Products. Here is a comparison statistics before and after limited online marketing.
These statistics shows what was happening with Website before marketing from 11th Dec to 21st Dec, and then how these stats improved with minor Internet marketing. The Website got 102 visits out of which 92% unique visitors in first 20 days . Now if Website is designed effectively with users needs in mind, it will generate Leads. As all visitors are targeted and coming to the site from Google by searching Laminated Engineered Flooring UAE.
Its a Flash Website, so you can see, it is showing bounce rate very high, which is not true. Please refer to my article Why we should avoid Flash as a choice to make Full Site.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
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So you want a Website? :: Website Goals
That’s really great. But having a website or having a successful website are two different things.
As you are going to spend your valuable time & resources to build a website, so definitely you should have some clear objectives, you are going to achieve. After all you are a Business Man, and Business people do not put their efforts for nothing. If I am right, then definitely we want to achieve some success with our website. That’s really great. But having a website or having a successful website are two different things.
Do you know that there are many companies in the world which donot have any showrooms, but still make millions Dollars sales by website only…?
But how can we know that we have a successful website? This can be only done by setting up Website Goals & Objectives against which we can measure the success of our website.
As with the website’s intended purpose, we have to get focused and have a clear and complete understanding of what we want this site to achieve.
With any general goal-setting we undertake, there must be some variables to set our goals on. Therefore, our goals must be:
- SPECIFIC: Describes what you want to accomplish with as much detail as possible.
REALISTIC: Goals you know you are actually capable of obtaining.
CHALLENGING: Takes energy and discipline to accomplish rewarding goals.
PRIORITIZED: Sets goals by time and importance into clearly specified target completion dates.
MEASURABLE: Describes your goals in terms that can clearly be evaluated.
Writing down your goals creates the road map to your success. Although just the act of writing them down can set the process in motion, it is also extremely important to review your goals frequently. Remember, the more focused you are on your goals; the more likely you are to accomplish them.
With respect to the development of your site, the principal question is:
What do you want this site to accomplish? (For you and your visitors)
Every website will have different objectives while every website owner will have set different goals for it. Any site will have varied reasons for existence. These could be:
• Product brand awareness
• To market detailed product information
• To target international communities
• Provide the latest new product or service information to customers
• Market yourself
• To make money from an online business
• What are my response targets for 6 months and 12 months?
• What are my Web sales targets (ie as a percentage to total sales)?
SUMMARY:
• Be sure you know what you want your site to accomplish
• Write up the goals for your site
• Think of ways how you can measure the success of your site’s goals
Wisdom IT Solutions can help you to determine these goals and to achieve them.
