Tag Archives: Internet Marketing
Internet Marketing Vs. Conventional Marketing (TV, Newspaper, etc)
E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing. Specific benefits of e-marketing include:
- On Demand Marketing: As compared to interruptive nature of advertisement on TV and other medias, where ad is shown to even those people .who don’t want to see, Internet provides On-Demand Information. People search on net what they want and when they want.
- Low cost and high return on investment. Hundred times cheaper than conventional marketing tools like TV or News Paper advertisement. Just compare the cost of printing a full News Paper Ad for one Day vs. the cost of e-mailing to 25,000 e-mail addresses. Internet is clearly the winner.
- Durable & Cost Effective An advertisement in a newspaper is worthless the day (perhaps two days) after the paper is released. Having a booth at a business fair or conference only lasts as long as the conference – it doesn’t reach anybody once it is over. And the costs of both print ads and conferences can rack up quickly. On the other hand, apart from details such as dates and prices, much of your website content will still be valid and viewable years after you’ve done the work to launch it and the costs are much more reasonable than print.You can choose when you want to pay for people to see your ads online. Pay for every time someone sees your ad, or only when they click on it. You can even have them fill out a form that identifies them or just pay when you actually get a sale from another website. With print you pay the same, no matter how much business it generates.
- Easy distribution of information and media to global audience, like Webinars has taken place of Seminars.
- Easy to target local market (Geo Marketing) as well Global Market (You don’t need to be a huge Multi-National to access International clients)
- Measurable Results: Biggest advantage of Internet Marketing is the measurability. You can obtain detailed information about customers’ responses to your advertising. Examples are:
- How many people saw your advertisement banners
- How many clicked on them
- How many asked information or a price quote
- How many sales resulted from that campaign
- How many people came to your website per day AND exactly what key words they used to find it
- Calculate the profits per 1,000 visitors on THAT specific keyword
- How many pages people looked at
- What section of your site is most popular
- What is the most frequent “exit page” (where users leave your site)
- How many visitors are NEW to the site and how many are repeat-visits?
By contrast, data for Conventional Marketing operates within “estimates” or averages. Getting exact numbers of sales that result from a specific ad in a newspaper or magazine is both difficult and expensive.
- Broad and Targeted Audience . As Internet users are increasing, internet marketing is getting more and more effective.
- One-to-One Marketing . As most of internet users, use internet alone, it’s more effective for selling products which has personal nature. Even for other Products decision making is faster.
- Interactive Marketing: Internet marketing is interactive by nature, both in terms of providing instant feedback and eliciting responses. Internet marketers are able to collect data about specific users, through the use of online registration forms, quizzes and surveys- or through computer “cookies,” (that track where kids surf, how long they stay there, and what they download.)
- Quick Results: As compared to TV ad or other conventional marketing means, user gets all information at one place. And in the mean time sell on the same time. (E-Commerce Sites)
- Always available: Either your business is 24 hours open or not; your Web shop sells round the clock all seasons. Even if no staff is in your office, visitors will come to your website. Your website NEVER closes. Bring more visitors to your company. Convert those visitors into more customers. Generate more revenue.
- Low Cost, Quick Updation: You have a change in your offerings? Its easy and virtually no cost to change your website and online advertisement. Compare it with TV Ad or Radio Ad. You will have to pay lot of price for that.
In the United Kingdom, the Internet Advertising Bureau (IAB) is reporting that online advertising has overtaken television. According to Reuters, advertising spend on the Internet grew 4.6% to a total of 23.5% of the total market.
Link Building – Important Strategies from Bing
Previously, SEO Companies & Experts were always following Google guidelines to find out how our SEO efforts should be. Google always shaped the SEO activities.
But now Bing is also in the battle. For First Time, Bing has provided really valuable information for Link Building. Rick DeJarnette of Bing Webmaster Center has shared some dos and don’ts of link-building for Bing. Most of these does not differ too much from advice that Google would give you. It is, however, still always nice to see how they feel, just to clear up any possible confusion.
Like Google, Bing places great emphasis on quality links to determine its rankings. “Just don’t make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution,” says DeJarnette. “You need to continually invest in link building efforts with creativity and time.”
Social Media and Email Marketing
Social Media can really help Email marketers to increase their reach. With the advent of social media, people love to share things they like. So if they find your email interesting or useful, they will definitely share it with their friends.
According to a study, about eight in 10 marketers agreed that social sharing, an e-mail tactic that allows e-mail recipients to share email content on social networks and social media sites, “extends the reach of e-mail content to new marketers” and “increases brand reputation and awareness.” Not everything is sunshine in the universe of e-mail marketers when it comes to social sharing; 47 percent are unsure or disagree that social sharing increases the ROI of e-mail programs, 53 percent are unsure or disagree that social sharing accelerates the growth of e-mail lists, and 60 percent are unsure or disagree that it generates more qualified leads.
Alternatives of Google Adsense
Google Adsense has been the choice of Webmasters and Bloggers to earn some bucks out of web contents while providing rich experience to their visitors. Google Adsense displays targeted Google ads on website’s content pages and earn from valid clicks or impressions. AdSense gives access to Google’s vast network of advertisers, so it can show ads that are suited to visitor’s interests.
With time, lot of other Companies came in battle to provide better and better experience to visitors and good outcome for Webmasters. In my view, webmasters should use a mix of two or three Ad Providers, as it offers more rich experience and better outcome in the end.
Here are some Alternates of Adsense.
Activity Based Advertisement By Google
From Today you will see google ads based on your activity history on Internet. Google will show ads based on your Web browsing history. Google action has raised privacy concerns even Google is taking measure to be careful.
The new program, called “interest based” advertising, is being rolled out on a test basis across Google’s network of partner websites and on its video-sharing site YouTube, according to an announcement on Google’s blog on Wednesday.
The move comes a few weeks after the Web search leader’s smaller rival, Yahoo Inc, unveiled its own advertising enhancements, which rely on an individual’s online activity.
While behavioral ad techniques have been around for several years, some past efforts have raised privacy concerns, and Google has refrained from offering such advertising until now.
Until now, the types of text and display ads that Google served to Web surfers were based solely on the content of the specific Web page being viewed by an individual.
With behavior advertising, Google and advertisers will be able to consider an individual’s broader history of Web surfing when deciding which ads to pitch.
“If, for example, your history shows to google that you often search for real estate sites and often visit them, Google could show you more ads for Real Estate.
Advertising based on consumer interest or behavior have the potential to increase consumer response and so-called click-through rates, which translates into higher ad revenue for the sites.
Google said it has three key safeguards: consumers can choose to opt out of the program; consumers can edit their profile of preferences based on online activity; and consumers can click on a button to learn how an ad was pitched to them. But Of course, most users won’t bother to opt out, and they simply won’t care about what info Google is storing on them. Warning signs on cigarette packs don’t stop most people from smoking, which is proof enough that warnings often aren’t enough to change people’s habits. So proper method is that instead of opt-out, Google could have made the program opt-in, by asking users whether they want to join the program or not.
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Email Marketing Continues Rock on
Email Marketing is highly low cost, targeted and result oriented. The tactic’s low cost keeps it popular with marketers. If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects.
E-mail marketing metrics have stayed largely steady during the past couple of years, according to Epsilon data released in January 2009. The company said deliverability rates were almost exactly the same in Q3 2008 as they were in Q3 2006. Open rates and click-through rates dipped during the same period, but only slightly.
“Despite concerns about the declining effectiveness of advertising and the challenging economy, e-mail continued to perform consistently in 2008,” said Kevin Mabley, senior vice president at Epsilon, in a statement. “We anticipate increased reliance on this highly measurable and engaging method of customer interaction [in 2009].”
Epsilon said e-mail drove an average of $0.14 in revenues per delivered message, so e-mail still gets results.
Jeffrey Grau, senior analyst at eMarketer, said marketers should not let e-mail’s low cost and high ROI lull them into complacency. “Those who employ segmentation and personalization techniques to make their e-mails more relevant have the opportunity to significantly increase their response rates,” he said.
E-mail remains a staple of nearly every digital marketing campaign, although its low cost puts it behind other tactics in terms of spending. eMarketer estimates spending on e-mail will rise to $488 million in 2009, up from $472 million in 2008.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web. We have local support in Dubai and Abu Dhabi, UAE.
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Internet Marketing in Middle East
Regional spending in Middle East on online advertising is expected to grow by 25-35 percent as a result of the downturn, according to a study released on Thursday.
The region will witness a greater shift from print to online advertising as budgets are slashed, according to “Game Not Over”, a report by global management consultant firm, Booz & Company.
Online advertising spending in the GCC-Levant countries remains below 1 percent of the total globally, according to Madar Research.
According to the report, around 90 percent of marketers are focused on campaigns that are cross-platform and inclusive of digital media while 80 percent believe insights into consumer’s digital behaviour will become more important to their brands.
Growth of online advertising, will increase every day as Internet Usage is increasing at the speed of light in Middle East.
Popular online offerings [in the Middle East] are Google, Yahoo and Facebook which are still taking the top spots in terms of audience. We still do not have a compelling offering in the online space.
We need the media players who are in traditional media to create new digital brands across key offerings such as sports, music and games.
Just 25 percent of marketers consider themselves savvy enough to capitalise on opportunities in online advertising, said the report.
Key concerns include the efficacy of digital metrics, the need for greater education and new models so they can build a more effective advertising presence online said the report.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web. We have local support in Dubai and Abu Dhabi, UAE.
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Linking Strategy for SEO? Five Don’ts
SEO Linking Example by Google
Links can Destroy your Page Ranks. I know you don’t believe that, as most SEO Guru says, “90% of SEO is about Links”. It is true, but you have to very careful with links, as Search Engine may penalize you for bad links.
Following are five Linking techniques, that should be avoided strictly.
1. Link Farms:
Just Stay away from Link Farms. Don’t have any link To or From Link Farms, as rather than increasing your rank, it can destroy your existing rank. Google refers these sites as “bad neighborhoods” and if you link to them, you will end up with a lower Page Rank. Must choose linking sites carefully. If you suspect that a site you want to link to is a “bad neighborhood”, check their PageRank and see if they commit any Black-Hat SEO Techniques, or you think they might, then you shouldn’t link to them. Remember, you are known from your Company. So if you have Bad sites linking you, you are bad too.
2. Link Pages:
Google value links that are in context and appear related to the page as a whole. Unrelated links, lot of reciprocals, and paid links are penalized. Let me share my own experience with you.
I had a 5 years old website, which was ranking 4 on Google without any known SEO effort. There were only good contents (written for visitors), as I had no idea at that time about SEO, reasonably written Titles and Descriptions. When I heard about SEO, I just started reading articles and starting doing myself without proper training and proper home work. I read some where, about the importance of Links, and I found sites that facilitate you to exchange links. Created a link Page and started exchanging links. In few months, my page Rank was down to 3.
Reasons:
- Google Hate Reciprocal links. And make its algorithm intelligent enough to find such linking strategy. And when they found huge number of such reciprocals, they penalize you.
- Often when you are exchanging links, you don’t care about other site’s rank and it can be a Bad neighbor or site not related to you.
3. Repeated Links:
Don’t link to and from the same site repeatedly. This is also called link spamming. Google will look at the links you have on your page, and only count the one or two towards optimization. If they found so many same links, your site might appear to be a spammer, even if you’re not linking to a “bad neighborhood” or are in a cross-linking scheme. You need to avoid “looks like a spammer”, even if you are not a spammer.
4. Link Circles or Cross Linking:
Google give priority for links, and reward “honest” links, or links that are not paid for. When several sites have links set up in a circular (or more complex) pattern (site A links to site B links to site C links to site A), it can look like you’re paying for links. Don’t assume that because your average customer won’t notice the pattern, the search engine won’t either. If it looks like you might have paid for the links (even if you haven’t) your ranking could be penalized. Remember, “Notorious is bad then bad.”
5. Meta refresh tag to redirect users
Don’t use Meta Refresh tag to redirect your site, as this technique is widely used as Black-Hat SEO technique. Many spammers use them to try and fool search engines into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn’t give information to the search engine about why the redirect is occurring. It’s much better to set up a permanent HTTP 301 redirect when you need to redirect your customers to a new URL.
What is Mets Refresh: Meta refresh is a method of instructing a web browser to automatically refresh the current web page after a given time interval, using an HTML meta element with the http-equiv parameter set to “refresh” and a content parameter giving the time interval in seconds. It is also possible to instruct the browser to fetch a different URL when the page is refreshed, by including the alternative URL in the content parameter. By setting the refresh time interval to zero (or a very low value), this allows meta refresh to be used as a method of URL redirection.
What’s Next:
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
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Why Internet Marketing is must for Business?
Having Website and Having a successful website are two different things. I am sure, everybody knows what does mean by having a website, so lets start with “Successful Website”.
A Successful Website is Website that attract visitors and convert them to prospects and eventually to clients. In my long career as CEO of Web Designer Company, I have observed, Companies love to have Websites, spend thousand of Dollars to make it beautiful, but no attention is given to Return On Investment. They don’t invest single penny on Search Engine Optimization and Internet Marketing.
Do you know 80% of people look for their target information on Search Engines like Yahoo and Google? So you are not listed and ranked higher on Search Engines, means you have your Showroom Shutter Down, and waiting for customers.
I understand you have great Products to offer, But how can people know about that? Similarly, beautifully designed website with great contents and great offerings cannot generate anything for you unless marketed properly. All Businessmen know that unless people will come to their showroom, or know about your offerings, they will not buy. For the purpose, lot of marketing activities are carried of, like Banners, Billboards, News Paper ad, TV ad, etc.
A Simple Case Study:
Lets take a look of a small case Study. We have recently signed a Client with only 250$ monthly budget for Internet Marketing. This Company sales Laminated Engineered Flooring Products. Here is a comparison statistics before and after limited online marketing.
These statistics shows what was happening with Website before marketing from 11th Dec to 21st Dec, and then how these stats improved with minor Internet marketing. The Website got 102 visits out of which 92% unique visitors in first 20 days . Now if Website is designed effectively with users needs in mind, it will generate Leads. As all visitors are targeted and coming to the site from Google by searching Laminated Engineered Flooring UAE.
Its a Flash Website, so you can see, it is showing bounce rate very high, which is not true. Please refer to my article Why we should avoid Flash as a choice to make Full Site.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
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Email Marketing – Ten Reasons, why it is must to do?
If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.
1. Global reach: 
This is I believe one of best characteristics of all Internet Marketing methods. No other media like TV and Newspaper can compete Internet market in its reach. No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. You are at Dubai and want to market in Abu-Dhabi, no Problem. You can market in the whole world without moving across.
2. No Discremination:
Another most important characteristics of Internet Marketing is, it doesn’t see you are a Big Company with huge marketing budget or a small company operating form home office, it helps you to progress without discremination. Email marketing being one of important method of Internet marketing inherits this capability. Costs incurred in designing, executing, testing, sending and receiving an email is up to 80% less then giving similar ad in Newspaper. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
3. Interactive:
Another important characteristics of Internet Marketing is interactivity. You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
4. Highly non-perishible:
You will not believe, some time i receive enquiries from my 6 months old campaign. And this is again an important characteristics of Email Marketing. People store the mails in their Inbox, and can search them quickly when they need it. Do you think TV ad or Newspaper Ad can do this?
5. Round the clock marketing:
Another important characteristics of Internet Market is No Time Limit. With an email the audience can understand your offering even when you are out of office. Go to your Website through your Email and seek more information from the comfort of your home.
6. Measurable results:
As discussed in my last post Seven Effective Advertisement Tips, Advertisement that can’t be measured can’t generate results. Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.
7. Targeted marketing:
Unlike conventional methods of marketing, Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.
8. No Obstruction Marketing:
Iif you are sending Newsletters or Regular offers to a List of subscribers, Opt-in or unsubscribe options help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
9. Faster response:
Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself due to its interactive nature as inherited from internet. A person can respond to an email immediately from the comfort of his home or office in few seconds.
10. Viral Nature
People like to forward emails which they like. Specially for the reason its very easy to do so. So even some time we get response form people who were not in our list actually.
Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow.
Many of your competitors are doing it already!
Do you need any help in this regard? Wisdom IT Solutions can help you to build your E-Marketing Strategy.
