Tag Archives: Google

Google Voice Set to Revolutionise Telephones

gmi_99_08As Google search revolutionised the Web, and Gmail revolutionised free e-mail, then one thing’s for sure: Google Voice, unveiled on Thursday, will revolutionise telephones. It unifies your phone numbers, transcribes your voice mail, blocks telemarketers and elevates text messages to first-class communication citizens. And that’s just the warm-up.

Google Voice began life in 2005 as something called GrandCentral. It was, in its own way, revolutionary. It was intended to solve the headaches of having more than one phone number (home, work, cellphone and so on): Having to check multiple answering machines. Missing calls when people try to reach you on your cell when you’re at home (or the other way around). Sending around e-mail at work that says, “On Thursday from 5 to 8:30, I’ll be on my cell; for the rest of the weekend, call me at home.” And having to change phone numbers when you switched jobs or cities.



GrandCentral’s solution was to offer you a new, single, unified phone number, in an area code of your choice. Whenever somebody dialed your uni-number, all of your phones rang at once. No longer did people have to track you down by dialing multiple numbers; no matter where you were, your uni-number found you. And all voice mail messages landed in a single voice mail box, on the Web. (You could also dial in to hear them as usual.)

On the Web, you could play back your messages or even download them as audio files to preserve for posterity. You could even ask to be notified of new voice mail by e-mail. But wait, there was more. Each time you answered a call, while the caller was still hearing “one ringy-dingy, two ringy-dingies,” you heard a recording offering four ways to handle the call: “Press 1 to accept, 2 to send to voice mail, 3 to listen in on voice mail, or 4 to accept and record the call.” If you pressed 3, the call went directly to voice mail, but you could listen in. If you felt that the caller deserved your immediate attention, you could press * to pick up and join the call. This subtle feature saved time, conserved cellular minutes and, in certain cases, avoided a great deal of interpersonal conflict.

GrandCentral also let you record a different voice mail greeting for each person in your address book: “Hey, dollface, leave me a sweet nothing” for your love interest, “Hi, boss, I’m out making us both some money” for your employer. You could also specify which phones would ring when certain people called. (For the really annoying people in your life, you could even tell GrandCentral to answer with the classic, three-tone “The number you have dialed is no longer in service” message.) Also very cool: Any time during a call, you could press the * key to make all of your phones ring again, so that you could pick up on a different phone in midcall.

If you were heading out the door, you could switch a landline call to your cellphone.GrandCentral also offered telemarketing spam filters, off-hour call blocking (“never ring my BlackBerry on weekends”), and a dizzying number of other functions.

For people with complicated lives, GrandCentral was a breath of fresh air. It felt like a secret power that nobody else had. Then, in 2007, Google bought GrandCentral. It stopped accepting new members, ceased any visible work on it, and, apparently, forgot about it completely. The early adopters, several hundred thousand of them, were able to keep using GrandCentral’s features. But as time went on, their hearts sank. In January, Salon.com summed it up in an editorial called, “Will the Last One to Leave GrandCentral Please Turn Out the Lights?” As it turns out, the joke was on them.

Google was quietly working on GrandCentral all along. Starting Thursday, existing GrandCentral members can upgrade to Google Voice. In a few weeks, after debugging the system, Google will open the service to all.Google Voice starts with a clean, redesigned Web site that looks like an in-box, à la Gmail. It maintains all of those original GrandCentral features — but more important, introduces four game-changing new ones.

Free Voice Mail Transcriptions From now on, you don’t have to listen to your messages in order; you don’t have to listen to them at all. In seconds, these recordings are converted into typed text. They show up as e-mail messages or text messages on your cellphone. This is huge. It means that you can search, sort, save, forward, copy and paste voice mail messages. No human effort is involved; it’s all done with software. As a result, the transcriptions are rarely perfect. For one thing, Google’s software doesn’t seem to have discovered punctuation yet. (“ohh hi it’s michelle i just wanted to let you know that i really had fun last night and it’s really great to see you okay talk to you later bye bye.”)There are errors, of course; it’s hard enough for people to understand cellphone conversations, let alone computers. Cleverly enough, the Web site displays transcribed words more faintly (light gray) when it is less confident about the transcription. Fortunately, it generally nails numbers — phone numbers, arrival times, addresses. And the rest is accurate enough to convey the gist.

Activity Based Advertisement By Google

google

From Today you will see google ads based on your activity history on Internet. Google will show ads based on your Web browsing history. Google action has raised privacy concerns even Google is taking measure to be careful.

The new program, called “interest based” advertising, is being rolled out on a test basis across Google’s network of partner websites and on its video-sharing site YouTube, according to an announcement on Google’s blog on Wednesday.
The move comes a few weeks after the Web search leader’s smaller rival, Yahoo Inc, unveiled its own advertising enhancements, which rely on an individual’s online activity.



While behavioral ad techniques have been around for several years, some past efforts have raised privacy concerns, and Google has refrained from offering such advertising until now.

Until now, the types of text and display ads that Google served to Web surfers were based solely on the content of the specific Web page being viewed by an individual.

With behavior advertising, Google and advertisers will be able to consider an individual’s broader history of Web surfing when deciding which ads to pitch.

“If, for example, your history shows to google that you often search for real estate sites and often visit them, Google could show you more ads for Real Estate.

Advertising based on consumer interest or behavior have the potential to increase consumer response and so-called click-through rates, which translates into higher ad revenue for the sites.

Google said it has three key safeguards: consumers can choose to opt out of the program; consumers can edit their profile of preferences based on online activity; and consumers can click on a button to learn how an ad was pitched to them. But Of course, most users won’t bother to opt out, and they simply won’t care about what info Google is storing on them. Warning signs on cigarette packs don’t stop most people from smoking, which is proof enough that warnings often aren’t enough to change people’s habits. So proper method is that instead of opt-out, Google could have made the program opt-in, by asking users whether they want to join the program or not.

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Linking Strategy for SEO? Five Don’ts

SEO Linking Example by Google SEO Linking Example by Google

Links can Destroy your Page Ranks. I know you don’t believe that, as most SEO Guru says, “90% of SEO is about Links”. It is true, but you have to very careful with links, as Search Engine may penalize you for bad links.

Following are five Linking techniques, that should be avoided strictly.

1. Link Farms:

Just Stay away from Link Farms. Don’t have any link To or From Link Farms, as rather than increasing your rank, it can destroy your existing rank. Google refers these sites as “bad neighborhoods” and if you link to them, you will end up with a lower Page Rank.  Must choose linking sites carefully. If you suspect that a site you want to link to is a “bad neighborhood”, check their PageRank and see if they commit any Black-Hat SEO Techniques, or you think they might, then you shouldn’t link to them. Remember, you are known from your Company. So if you have Bad sites linking you, you are bad too.



2. Link Pages:

Google value links that are in context and appear related to the page as a whole. Unrelated links, lot of reciprocals, and paid links are penalized. Let me share my own experience with you.

I had a 5 years old website, which was ranking 4 on Google without any known SEO effort. There were only good contents (written for visitors), as I had no idea at that time about SEO, reasonably written Titles and Descriptions. When I heard about SEO, I just started reading articles and starting doing myself without proper training and proper home work. I read some where, about the importance of Links, and I found sites that facilitate you to exchange links. Created a link Page and started exchanging links. In few months, my page Rank was down to 3.

Reasons:

  1. Google Hate Reciprocal links. And make its algorithm intelligent enough to find such linking strategy. And when they found huge number of such reciprocals, they penalize you.
  2. Often when you are exchanging links, you don’t care about other site’s rank and it can be a Bad neighbor or site not related to you.

3. Repeated Links:

Don’t link to and from the same site repeatedly. This is also called link spamming. Google will look at the links you have on your page, and only count the one or two towards optimization. If they found so many same links, your site might appear to be a spammer, even if you’re not linking to a “bad neighborhood” or are in a cross-linking scheme. You need to avoid “looks like a spammer”, even if you are not a spammer.

4. Link Circles or Cross Linking:

Google give priority for links, and reward “honest” links, or links that are not paid for. When several sites have links set up in a circular (or more complex) pattern (site A links to site B links to site C links to site A), it can look like you’re paying for links. Don’t assume that because your average customer won’t notice the pattern, the search engine won’t either. If it looks like you might have paid for the links (even if you haven’t) your ranking could be penalized. Remember, “Notorious is bad then bad.”

5. Meta refresh tag to redirect users

Don’t use Meta Refresh tag to redirect your site, as this technique is widely used as Black-Hat SEO technique. Many spammers use them to try and fool search engines into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn’t give information to the search engine about why the redirect is occurring. It’s much better to set up a permanent HTTP 301 redirect when you need to redirect your customers to a new URL.

What is Mets Refresh: Meta refresh is a method of instructing a web browser to automatically refresh the current web page after a given time interval, using an HTML meta element with the http-equiv parameter set to “refresh” and a content parameter giving the time interval in seconds. It is also possible to instruct the browser to fetch a different URL when the page is refreshed, by including the alternative URL in the content parameter. By setting the refresh time interval to zero (or a very low value), this allows meta refresh to be used as a method of URL redirection.

What’s Next:

Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.

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Quick SEO Guide – That work 100% on Google

These are some very basic SEO techniques that 100% work. By using these largely told SEO basics generated great results for me and my clients. I have Top Ten Exposure in Google for number of keywords using these techniques properly.



1. Copy Writing

Properly Written Contents are most important. Learn how to effectively write contents for your website. Contents are far more important than fancy designing. Use Keywords Properly not only in paragraphs but also in headings. Read Seven Effective Copy Writing Tips.

2. Title Tag

Title Tag along can do wonders. And if properly designed with quality contents, it can really win the game. Must use your most important keywords in Title Tag. For Example, if you want to compete for “Accounting Software Dubai”, you can use title as “Best accounting Software in Dubai”. Title serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Remember to use different Title Tags for different pages in your site. It will increase your ranking and exposure for different Keywords. google results 3. Description Tag

Once again use your most important Keywords in Description. A Properly written Just Like Title Tag; Description serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Again similar like Title Tag, use different Descriptions for different pages in your website. It will increase your search engine exposure.

4. Alt Tag for Pictures

If your site has less Keyword density, Alt Tag of images can help a lot. Use descriptive Alt Tags for all images.

5. Internal Likings

All Pages should have clear Text links to each other. Wherever possible, link pages to each other by text in contents. Just take a critical look at this blog post. I have linked my different posts inside and used text links. It will not only help my visitors to get information when needed, but also help me in better search engine ranking for different keywords. Don’t use links in Images or Flash. Read Reasons to avoid Flash.

6. Use of Google Web Master Tools

Google has bunch of Webmaster Tools that are really helpful. Submit site map, and see Basic Statistics about your web pages.

Regularly use Google Analytics to check your progress. It will give you very important data for deciding different aspect of your site. Find which pages are doing good on your site, what is Bounce Rate, which pages are attracting more interest from visitors, etc. It can also help you to cope with some awkward situation as I faced. Read my last post Google Kicked me out.

In my next Post, I will write in detail about Google Web Master Tools, their usage and Google Analytics.

7. External Links

You have good Contents, and your site bring value to visitors, you will automatically get external links. don’t buy links in any case. Also don’t use reciprocal links. Don’t link sites that are not related to you. Remember only Quality links are useful.

However, you can submit your site to B2B Portals, Free Directories like Dmoz, participate in forums and comment on blogs. It will also bring some incoming links for you.

What’s Next?

Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.

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