I just started WisdomTalks.com 2 months before, used wordpress as blogging platform. Installed some nice plugins that help in SEO, and started blogging. Within few days, i started getting traffic from different sources, major part of which was coming on Google.

I was regularly checking reports and on some keywords, WisdomTalks was on Top. That’s great. Everything was moving fine. I was adding posts every week and giving some attention to link building. Traffic was Avg 20-30 per day and i was estimating that it will be hundred in next 2 months.

I added a new post Jewish Vs Muslims – A Comparison of Knowledge and Population and next day it was on top of search in Google for keyword “Jewish Vs Muslims”.

Here are the stats of 11th Jan 2009.

Clearly showing almost 32% traffic is coming from Search Engines (Only Google), 37% are referring sites like digg.com or Yahoo Buzz and 32% are the returning visitors or people who have bookmarked my site. these Stats were almost same for last 10 days without any big change.

Now see what happened with 12th Jan Stats:

Where my search engine traffic gone? I checked Google for Keywords that were performing well, and found they are no more performing for me. I checked Total Index Pages and fr my utmost surprise, None of the Posts from WisdomTalks.com was indexed any more. What happened in one night? I went to Google Web Master Forum and tried to find answer. There is a Reconsideration Request Form which was telling following guidelines.

Tell us more about what happened: what actions might have led to any penalties, and what corrective actions have been taken. If you used a search engine optimization (SEO) company, please note that. Describing the SEO firm and their actions is a helpful indication of good faith that may assist in evaluation of reconsideration requests. If you recently acquired this domain and think it may have violated the guidelines before you owned it, let us know that below. In general, sites that directly profit from traffic (e.g. search engine optimizers, affiliate programs, etc.) may need to provide more evidence of good faith before a site will be reconsidered.

So i started thinking what i did yesterday which lead to this kickout from google?

1. I have not outsourced my SEO work to any firm that can use Black Hat SEO
2. In last two days, i have not done any special SEO work. Only think i did was updation of Google Site Map. Ofcourse that can not be the reason of this action from Google.
3. I have newly registered this domain, so no chance that it is being used for some illegal act earlier.
4. I am not using this site for profit.

Then what happened? This last point let me remember that a day before in installed Google Adsense and Chitika after reading a Blog (I don’t remember exactly which one), in which Blogger was telling how he earned 5 figured income online using Chitika and other advertisement methods. Greedy me. I quickly registered with Chitika and installed their script in my blog.

Now if this was the reason? I had no clues, so i removed Chitika code from me posts to see the results. And very next day, results were totally changed.

These are the stats of 14th Jan. Search Engine Traffic increased again. So it means Google respond my effort positively.

Conclusion:

• Never use unauthorized scripts. (I don’t know Chitika has some conflicts with google)
• Must check your Web Statistics regularly. And if you find any irregularity, must respond to that quickly.
• Google is fast to respond changes in your site, specially if your site is marked with their crawler to visit daily.
• Must follow the Google Webmaster Guidelines and don’t use any SEO technique which is considered as illegal by Google.
• Only hire reputed SEO firms. As armatures can badly hurt your long term ranking. There are some methods which make you higher on Google for some time, like Keyword stuffing, Cloaking, Doorway pages, etc, but in the log term badly hurt your rank and even can kick you out from Google Index.