Social Media can really help Email marketers to increase their reach. With the advent of social media, people love to share things they like. So if they find your email interesting or useful, they will definitely share it with their friends. According to a study, about eight in 10 marketers agreed that social sharing, an e-mail tactic that allows e-mail recipients to share email content on social networks and social media sites, "extends the reach of e-mail content to new marketers" and "increases brand reputation and awareness." Not everything is sunshine in the universe of e-mail marketers when it comes to social sharing; 47 percent are unsure or disagree that social sharing increases the ROI of e-mail programs, 53 percent are unsure or disagree that social sharing accelerates the growth of e-mail lists, and 60 percent are unsure or disagree that it generates more qualified leads.

Email Marketing is highly low cost, targeted and result oriented. The tactic’s low cost keeps it popular with marketers. If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time ...

If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces ...