Tag Archives: Email Marketing
Social Media and Email Marketing
Social Media can really help Email marketers to increase their reach. With the advent of social media, people love to share things they like. So if they find your email interesting or useful, they will definitely share it with their friends.
According to a study, about eight in 10 marketers agreed that social sharing, an e-mail tactic that allows e-mail recipients to share email content on social networks and social media sites, “extends the reach of e-mail content to new marketers” and “increases brand reputation and awareness.” Not everything is sunshine in the universe of e-mail marketers when it comes to social sharing; 47 percent are unsure or disagree that social sharing increases the ROI of e-mail programs, 53 percent are unsure or disagree that social sharing accelerates the growth of e-mail lists, and 60 percent are unsure or disagree that it generates more qualified leads.
Email Marketing Continues Rock on
Email Marketing is highly low cost, targeted and result oriented. The tactic’s low cost keeps it popular with marketers. If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects.
E-mail marketing metrics have stayed largely steady during the past couple of years, according to Epsilon data released in January 2009. The company said deliverability rates were almost exactly the same in Q3 2008 as they were in Q3 2006. Open rates and click-through rates dipped during the same period, but only slightly.
“Despite concerns about the declining effectiveness of advertising and the challenging economy, e-mail continued to perform consistently in 2008,” said Kevin Mabley, senior vice president at Epsilon, in a statement. “We anticipate increased reliance on this highly measurable and engaging method of customer interaction [in 2009].”
Epsilon said e-mail drove an average of $0.14 in revenues per delivered message, so e-mail still gets results.
Jeffrey Grau, senior analyst at eMarketer, said marketers should not let e-mail’s low cost and high ROI lull them into complacency. “Those who employ segmentation and personalization techniques to make their e-mails more relevant have the opportunity to significantly increase their response rates,” he said.
E-mail remains a staple of nearly every digital marketing campaign, although its low cost puts it behind other tactics in terms of spending. eMarketer estimates spending on e-mail will rise to $488 million in 2009, up from $472 million in 2008.
What’s Next?
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Email Marketing – Ten Reasons, why it is must to do?
If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.
1. Global reach: 
This is I believe one of best characteristics of all Internet Marketing methods. No other media like TV and Newspaper can compete Internet market in its reach. No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. You are at Dubai and want to market in Abu-Dhabi, no Problem. You can market in the whole world without moving across.
2. No Discremination:
Another most important characteristics of Internet Marketing is, it doesn’t see you are a Big Company with huge marketing budget or a small company operating form home office, it helps you to progress without discremination. Email marketing being one of important method of Internet marketing inherits this capability. Costs incurred in designing, executing, testing, sending and receiving an email is up to 80% less then giving similar ad in Newspaper. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
3. Interactive:
Another important characteristics of Internet Marketing is interactivity. You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
4. Highly non-perishible:
You will not believe, some time i receive enquiries from my 6 months old campaign. And this is again an important characteristics of Email Marketing. People store the mails in their Inbox, and can search them quickly when they need it. Do you think TV ad or Newspaper Ad can do this?
5. Round the clock marketing:
Another important characteristics of Internet Market is No Time Limit. With an email the audience can understand your offering even when you are out of office. Go to your Website through your Email and seek more information from the comfort of your home.
6. Measurable results:
As discussed in my last post Seven Effective Advertisement Tips, Advertisement that can’t be measured can’t generate results. Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.
7. Targeted marketing:
Unlike conventional methods of marketing, Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.
8. No Obstruction Marketing:
Iif you are sending Newsletters or Regular offers to a List of subscribers, Opt-in or unsubscribe options help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
9. Faster response:
Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself due to its interactive nature as inherited from internet. A person can respond to an email immediately from the comfort of his home or office in few seconds.
10. Viral Nature
People like to forward emails which they like. Specially for the reason its very easy to do so. So even some time we get response form people who were not in our list actually.
Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow.
Many of your competitors are doing it already!
Do you need any help in this regard? Wisdom IT Solutions can help you to build your E-Marketing Strategy.
