What is CAN –SPAM?
As the Internet and email became a larger part of everyday, spam became most favorite way for unethical marketers to make quick money. The CAN-SPAM act criminalized SPAM and provide consumers a way to help stop the flood of useless messages in their inbox. As a Professional e-Marketing Company, we regularly use email Marketing. Observing CAN-SPAM rules not only increase customer confidence, but also help to avoid any legal consequences. My Customers often ask, what is CAN-SPAM Rules? Although it’s 80 Pages document, but following are most important for us to observe, not only while email marketing but also while sending personal emails.

Required:

• The inclusion of a legitimate return e-mail and physical postal address for the sender.
• The inclusion of a functioning opt-out mechanism, which must remain active for a minimum of 30 days after sending the emails, with clear and conspicuous notice of the opportunity to opt-out.
• Senders must to honor any such opt-out request within 10 days of the request.




• Clear and conspicuous notice that the message is an advertisement or solicitation in the subject line or content of the email.
• Messages with sexually oriented material to be so clearly identified, and at least “one click away” from the main email.

Prohibited:

• Senders are prohibited from falsifying or disguising their true identity, such as using a misleading “from” address.
• The use of misleading subject lines which masks the true purpose of the email.
• The harvesting of e-mail addresses by either (1) automatic means from an Internet Web site or proprietary online service maintained by a third party that bans this practice; or (2) an automated system that generates possible electronic addresses by combining names, letters and numbers in numerous permutations.
• Knowingly sending false or misleading information.
• The use of “open relays” to send email.