Social Media and Email Marketing

socialmediaSocial Media can really help Email marketers to increase their reach. With the advent of social media, people love to share things they like. So if they find your email interesting or useful, they will definitely share it with their friends.

According to a study, about eight in 10 marketers agreed that social sharing, an e-mail tactic that allows e-mail recipients to share email content on social networks and social media sites, “extends the reach of e-mail content to new marketers” and “increases brand reputation and awareness.” Not everything is sunshine in the universe of e-mail marketers when it comes to social sharing; 47 percent are unsure or disagree that social sharing increases the ROI of e-mail programs, 53 percent are unsure or disagree that social sharing accelerates the growth of e-mail lists, and 60 percent are unsure or disagree that it generates more qualified leads. email social sharing

So How can we make it easy for our audience to share Emails on Social Media? We should add popular social media links available in our email to make it easy for readers to share on their choice of social media website. An easy method is to make your email available on your website. And provide Social media links there. Following code can be used for the purpose:

<!– AddThis Button BEGIN –> <a class=”addthis_button” href=”http://www.addthis.com/bookmark.php?v=250&amp;pub=xa-4af530cb0a3c7b84″><img src=”http://s7.addthis.com/static/btn/v2/lg-share-en.gif” width=”125″ height=”16″ alt=”Bookmark and Share” style=”border:0″/></a><script type=”text/javascript” src=”http://s7.addthis.com/js/250/addthis_widget.js#pub=xa-4af530cb0a3c7b84″></script> <!– AddThis Button END –>

It will look like this: Bookmark and Share

You can also attach Google Analytic with this code to have statistical information. Go to Website http://www.addthis.com. They provide you simple code without registration and for registered users, tracking with Google analytics.

If we can make this button available within our email? I am experimenting on it. And i will let you know once, i get some useful information about that.

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