Seven Effective Website Copy Writing Tips

Copy writing is most important part for any website success. Compelling Contents make your visitors stay at your site longer, other sites and blogs to link you and search engines to rank you high. Here are some tips that can help to write compelling website contents.

1. Keywords

Run your imagination and think, what people will search on Google or Yahoo to reach you? Make a list of such Keywords before starting writing for your website. Be Innovative with usage of words and phrases, and even if you are not much, don’t worry. There are some great resources available to help you.

• Keyword Research Tools
  There are many paid and Free Keyword Research Tools available. They usually have database of “What People Search Online”. In this type of tools you simply enter one Keyword or phrase, and it shows you best 10 or best 100 most searched related keywords.

• Keywords Finder Tools
  Use these tools to find what Keywords your Competitors site has. Simply enter your competitor website, and it will tell you which are the most searched keywords it has.

OK so now you have a list of related Keywords. This List will help you in two ways. One help you in writing (If you have lack of words like me), and second get best results on Search Engines.

SeoBook.com has prepared an excellent list of Free Keyword Tools.

Remember, Keyword Suggestion tools only provide suggestions. Finally you have to choose best related Keywords and phrases to your Website.

2. No Duplicates

Don’t use Duplicate Sentences and specially paragraphs. Google hate duplicate contents and can penalize you with Negative Ranking. Even if you have to describe same thing twice, try to use sentences with different formation. Use Microsoft word or some other dictionary to find synonymous words.


3. Be Descriptive

No Information No Sales. Yes, if you want to sell, educate your customer. And definitely, to educate customer be descriptive. And of-course you will remember my first suggestion of using good keywords and phrases. So you hunt two dears with one arrow. You get more sales and better rank in search engines. Search Engines love contents.

4. Don’t forget Objectives of your site

Your Sentences and words selection should help you to meet your site objectives. If you are selling online or want an action from visitor, use action words and phrases like “Do Now” or “Act Now”. Arrange your contents in a way that compel visitors to take action. Tell user why should he buy or fill a form. Show the value. Visitors should know exactly, from where they can get desired information.

5. Target Audience

This is about accessibility of your site. If your audience is highly educated people, you can use complex sentence formation. Small and easier sentences are always better, as more and more people able to understand easily what you want to tell.

6. Be Natural, Be correct

Write as humans write. Don’t stuff your page with Keywords only. Let the reader feel that site contents are for them not for someone coming from space. Write correct sentences and check spellings twice. Remember we are writing these contents for visitors. Just getting traffic is one part of success. Getting returning visitors and meeting the objectives of site is the actual success.

7. Give Attention to Different Parts of Site

Give special Attention to Title, Page Opening, Headings, Links to other pages and Action Phrases. Use your main Keywords while maintaining readability.