Copy writing is most important part for any website success. Compelling Contents make your visitors stay at your site longer, other sites and blogs to link you and search engines to rank you high. Here are some tips that can help to write compelling website contents.
1. Keywords
Run your imagination and think, what people will search on Google or Yahoo to reach you? Make a list of such Keywords before starting writing for your website. Be Innovative with usage of words and phrases, and even if you are not much, don’t worry. There are some great resources available to help you.
- Keyword Research Tools
There are many paid and Free Keyword Research Tools available. They usually have database of “What People Search Online”. In this type of tools you simply enter one Keyword or phrase, and it shows you best 10 or best 100 most searched related keywords.
- Keywords Finder Tools
Use these tools to find what Keywords your Competitors site has. Simply enter your competitor website, and it will tell you which are the most searched keywords it has.
OK so now you have a list of related Keywords. This List will help you in two ways. One help you in writing (If you have lack of words like me), and second get best results on Search Engines.
SeoBook.com has prepared an excellent list of Free Keyword Tools.
Remember, Keyword Suggestion tools only provide suggestions. Finally you have to choose best related Keywords and phrases to your Website.
2. No Duplicates
Don’t use Duplicate Sentences and specially paragraphs. Google hate duplicate contents and can penalize you with Negative Ranking. Even if you have to describe same thing twice, try to use sentences with different formation. Use Microsoft word or some other dictionary to find synonymous words.
3. Be Descriptive
No Information No Sales. Yes, if you want to sell, educate your customer. And definitely, to educate customer be descriptive. And of-course you will remember my first suggestion of using good keywords and phrases. So you hunt two dears with one arrow. You get more sales and better rank in search engines. Search Engines love contents.
4. Don’t forget Objectives of your site
Your Sentences and words selection should help you to meet your site objectives. If you are selling online or want an action from visitor, use action words and phrases like “Do Now” or “Act Now”. Arrange your contents in a way that compel visitors to take action. Tell user why should he buy or fill a form. Show the value. Visitors should know exactly, from where they can get desired information.
5. Target Audience
This is about accessibility of your site. If your audience is highly educated people, you can use complex sentence formation. Small and easier sentences are always better, as more and more people able to understand easily what you want to tell.
6. Be Natural, Be correct
Write as humans write. Don’t stuff your page with Keywords only. Let the reader feel that site contents are for them not for someone coming from space. Write correct sentences and check spellings twice. Remember we are writing these contents for visitors. Just getting traffic is one part of success. Getting returning visitors and meeting the objectives of site is the actual success.
7. Give Attention to Different Parts of Site
Give special Attention to Title, Page Opening, Headings, Links to other pages and Action Phrases. Use your main Keywords while maintaining readability.
There’s no doubt that good copy is one of the most important, yet often most overlooked parts of a site. Nice graphics and an attractive design are worth nothing if people don’t find your site (which depends a lot on the words you use), and if they don’t get the right message when they do arrive!
Khuram, there is a plethora of information and many books written to help educate people on the correct uses of search engine optimization and search engine marketing. The 5 items you list are good reminders for what to educate one’s self on, and what to avoid.
There is also a lot of excitement to content marketing, another way of saying public relations writing, and the bottom line continues to be that content is king. As a professional copywriter, I cringe when I see typos and misused words and phrases that could so easily be improved to convey messages in all types of media, and we all need to recognize our strengths and our weaknesses for our communications efforts. Improvements with the help of specialists in any profession can and will help make communications better.
I totally agree with Jim – basic spelling, grammar and punctuation is so important if you want to make a positive impression and come across as if you know what you’re talking about. Yet it’s so often sadly lacking.
Thanks for giving me some direction. I continue to struggle with getting my keywords in my copy without violating point #6 above. It suppose this will always be a learning process!
i like it its a very nice content for beginners