These are some very basic SEO techniques that 100% work. By using these largely told SEO basics generated great results for me and my clients. I have Top Ten Exposure in Google for number of keywords using these techniques properly.
1. Copy Writing
Properly Written Contents are most important. Learn how to effectively write contents for your website. Contents are far more important than fancy designing. Use Keywords Properly not only in paragraphs but also in headings. Read Seven Effective Copy Writing Tips.
2. Title Tag
Title Tag along can do wonders. And if properly designed with quality contents, it can really win the game. Must use your most important keywords in Title Tag. For Example, if you want to compete for “Accounting Software Dubai”, you can use title as “Best accounting Software in Dubai”. Title serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Remember to use different Title Tags for different pages in your site. It will increase your ranking and exposure for different Keywords. 
3. Description Tag
Once again use your most important Keywords in Description. A Properly written Just Like Title Tag; Description serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Again similar like Title Tag, use different Descriptions for different pages in your website. It will increase your search engine exposure.
4. Alt Tag for Pictures
If your site has less Keyword density, Alt Tag of images can help a lot. Use descriptive Alt Tags for all images.
5. Internal Likings
All Pages should have clear Text links to each other. Wherever possible, link pages to each other by text in contents. Just take a critical look at this blog post. I have linked my different posts inside and used text links. It will not only help my visitors to get information when needed, but also help me in better search engine ranking for different keywords. Don’t use links in Images or Flash. Read Reasons to avoid Flash.
6. Use of Google Web Master Tools
Google has bunch of Webmaster Tools that are really helpful. Submit site map, and see Basic Statistics about your web pages.
Regularly use Google Analytics to check your progress. It will give you very important data for deciding different aspect of your site. Find which pages are doing good on your site, what is Bounce Rate, which pages are attracting more interest from visitors, etc. It can also help you to cope with some awkward situation as I faced. Read my last post Google Kicked me out.
In my next Post, I will write in detail about Google Web Master Tools, their usage and Google Analytics.
7. External Links
You have good Contents, and your site bring value to visitors, you will automatically get external links. don’t buy links in any case. Also don’t use reciprocal links. Don’t link sites that are not related to you. Remember only Quality links are useful.
However, you can submit your site to B2B Portals, Free Directories like Dmoz, participate in forums and comment on blogs. It will also bring some incoming links for you.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
Related Posts:
Hello Khuram,
This is a nice summary of good practices for Google positioning. However, I have a little comment.
I am not sure if the image you used for illustration of TITLE and DESCRIPTION tags represents the usage you would recommend of this tags. Personally, as a customer, I do not think I would click on that link (maybe that is just me; I have to say I am a savvy user
). On first sight, it looks like keyword stuffing! Does not sound very natural.
However, I would like to have your insight on this. Have you worked succesfully with this practice? Is it just an example, not vouched by you? What do you recommend on the issue?
Thank you!
You are right Marcela, that on the first instance, it looks like Keyword Stuffing. But these are the basic products Site has. And it is important for client to show prospects on the first instance that what are they offering.
I don’t believe on fancy descriptions. I believe we should try to show visitor exactly what we are offering. And this site is getting good number of hits from prospects. Now this client has 3-4 types of software, we need to show prospects, so it looks like Keyword stuffing on first instance.
I see; thank you for your answer!
Personally I always try to make sentences flow a little. Even if you are looking to repeat the keyword and strengthen your message, maybe the use of a full stop now and then would make it easier for humans to read. Again, I have a translation background and I try to attend to every detail when writing.
However, I find very interesting your approach: to show prospects what the website offers without any room for doubt. Different websites have different objectives, so if this approach works for your client, I find it daring but appropriate.
I am always trying to absorb new ways of doing things that challenge my own. Thank you for sharing.
You are quite right Marcela. And i believe too that it should be human readable, and specially words should not be repeated.
After your comment, i gone through the screen shot again and find your point right. Key Word Stuffing and showing all products in description are two different things.
Thanks for showing me my mistake. Its useful for me for learning. And I highly appreciate for it.
We both learnt then
Thanks for the nice sharing Khuram.. I’ve learned a few IMPORTANT thing definitely..
Cheer
Fuad
Nice advice. I try to follow all of these, but the reminder about title tags, and especially about using DIFFERENT title tags on different pages was a good reminder.
Thanks.
Hi Khuram –
Thanks for sharing these tips. I would caution the reader to be careful using ALT image tags. It’s OK to use these as long as they are actually describing what the image is about. Stuffing keywords into the alt image tag of an unrelated image (i.e. border element) will be perceived as keyword spamming if a human audits the code on your site. Also I do have a bit of an issue with the statement that there should be internal links to every page on the site. I agree that this applies to “money” pages but you don’t really want to waste link juice on overhead pages like TOS, contact, privacy policy, etc. I find the use of the “no follow” link attribute helps to focus page rank to important pages.
Finally, you mention linking and give good advice on what types of sites to link to. However you might have mentioned that getting external links from related authority sites has far more impact than any on page tweaking.
Other than the above quibbles, great article!
Cheers,
Jim
Thanks Jim for sharing your valuable comments.
I agree with all points you have mentioned. And will update the article at some later time.
Very good seo related informative post….