Having Website and Having a successful website are two different things. I am sure, everybody knows what does mean by having a website, so lets start with “Successful Website”.
A Successful Website is Website that attract visitors and convert them to prospects and eventually to clients. In my long career as CEO of Web Designer Company, I have observed, Companies love to have Websites, spend thousand of Dollars to make it beautiful, but no attention is given to Return On Investment. They don’t invest single penny on Search Engine Optimization and Internet Marketing.
Do you know 80% of people look for their target information on Search Engines like Yahoo and Google? So you are not listed and ranked higher on Search Engines, means you have your Showroom Shutter Down, and waiting for customers.
I understand you have great Products to offer, But how can people know about that? Similarly, beautifully designed website with great contents and great offerings cannot generate anything for you unless marketed properly. All Businessmen know that unless people will come to their showroom, or know about your offerings, they will not buy. For the purpose, lot of marketing activities are carried of, like Banners, Billboards, News Paper ad, TV ad, etc.
A Simple Case Study:
Lets take a look of a small case Study. We have recently signed a Client with only 250$ monthly budget for Internet Marketing. This Company sales Laminated Engineered Flooring Products. Here is a comparison statistics before and after limited online marketing.
These statistics shows what was happening with Website before marketing from 11th Dec to 21st Dec, and then how these stats improved with minor Internet marketing. The Website got 102 visits out of which 92% unique visitors in first 20 days . Now if Website is designed effectively with users needs in mind, it will generate Leads. As all visitors are targeted and coming to the site from Google by searching Laminated Engineered Flooring UAE.
Its a Flash Website, so you can see, it is showing bounce rate very high, which is not true. Please refer to my article Why we should avoid Flash as a choice to make Full Site.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
Related Posts:
- Linking for SEO? Five Don’ts
- Email Marketing – Ten Reasons, why it is must to do?
- Website Development – Six Reasons to avoid Flash
- Web Standards? Why should i Consider them in my Website
- Web Standards :: Eight Great Helping Resources for Web Developers
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