If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month. 

If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away. 


1. Global reach:

This is I believe one of best characteristics of all Internet Marketing methods. No other media like TV and Newspaper can compete Internet market in its reach. No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. You are at Dubai and want to market in Abu-Dhabi, no Problem. You can market in the whole world without moving across. 

2. No Discremination:

Another most important characteristics of Internet Marketing is, it doesn’t see you are a Big Company with huge marketing budget or a small company operating form home office, it helps you to progress without discremination. Email marketing being one of important method of Internet marketing inherits this capability. Costs incurred in designing, executing, testing, sending and receiving an email is up to 80% less then giving similar ad in Newspaper. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. 

3. Interactive: 

Another important characteristics of Internet Marketing is interactivity. You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately. 

4. Highly non-perishible: 

You will not believe, some time i receive enquiries from my 6 months old campaign. And this is again an important characteristics of Email Marketing. People store the mails in their Inbox, and can search them quickly when they need it. Do you think TV ad or Newspaper Ad can do this? 

5. Round the clock marketing: 

Another important characteristics of Internet Market is No Time Limit. With an email the audience can understand your offering even when you are out of office. Go to your Website through your Email and seek more information from the comfort of your home. 


6. Measurable results: 

As discussed in my last post Seven Effective Advertisement Tips, Advertisement that can’t be measured can’t generate results. Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns. 

7. Targeted marketing: 

Unlike conventional methods of marketing, Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters. 

8. No Obstruction Marketing: 

Iif you are sending Newsletters or Regular offers to a List of subscribers, Opt-in or unsubscribe options help you to shortlist your prospects and reach only the ones genuinely interested in your offerings. 

9. Faster response: 

Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself due to its interactive nature as inherited from internet. A person can respond to an email immediately from the comfort of his home or office in few seconds. 

10. Viral Nature 

People like to forward emails which they like. Specially for the reason its very easy to do so. So even some time we get response form people who were not in our list actually. 

Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow.

Many of your competitors are doing it already!

Do you need any help in this regard? Wisdom IT Solutions can help you to build your E-Marketing Strategy.