Category Archives: Internet & Marketing
So you want a Website? :: Website Goals
That’s really great. But having a website or having a successful website are two different things.
As you are going to spend your valuable time & resources to build a website, so definitely you should have some clear objectives, you are going to achieve. After all you are a Business Man, and Business people do not put their efforts for nothing. If I am right, then definitely we want to achieve some success with our website. That’s really great. But having a website or having a successful website are two different things.
Do you know that there are many companies in the world which donot have any showrooms, but still make millions Dollars sales by website only…?
But how can we know that we have a successful website? This can be only done by setting up Website Goals & Objectives against which we can measure the success of our website.
As with the website’s intended purpose, we have to get focused and have a clear and complete understanding of what we want this site to achieve.
With any general goal-setting we undertake, there must be some variables to set our goals on. Therefore, our goals must be:
- SPECIFIC: Describes what you want to accomplish with as much detail as possible.
REALISTIC: Goals you know you are actually capable of obtaining.
CHALLENGING: Takes energy and discipline to accomplish rewarding goals.
PRIORITIZED: Sets goals by time and importance into clearly specified target completion dates.
MEASURABLE: Describes your goals in terms that can clearly be evaluated.
Writing down your goals creates the road map to your success. Although just the act of writing them down can set the process in motion, it is also extremely important to review your goals frequently. Remember, the more focused you are on your goals; the more likely you are to accomplish them.
With respect to the development of your site, the principal question is:
What do you want this site to accomplish? (For you and your visitors)
Every website will have different objectives while every website owner will have set different goals for it. Any site will have varied reasons for existence. These could be:
• Product brand awareness
• To market detailed product information
• To target international communities
• Provide the latest new product or service information to customers
• Market yourself
• To make money from an online business
• What are my response targets for 6 months and 12 months?
• What are my Web sales targets (ie as a percentage to total sales)?
SUMMARY:
• Be sure you know what you want your site to accomplish
• Write up the goals for your site
• Think of ways how you can measure the success of your site’s goals
Wisdom IT Solutions can help you to determine these goals and to achieve them.
Be-Aware of Email Frauds – Some more examples
Continued from my previous post , Be Aware of Email Frauds, here i would like to share another example of Email Frauds. In this type of mails, sender tries to lure you for some heavy amount transfer to your bank account.
Example 1:
Usually, such scam mail originates in Africa. Now comes from other countries as well. Often, victims of this scam receive an introduction letter via email. In such a letter, they are usually told a story about a wealthy person (for example a rich businessman or government official) who has died. The letter then asks the receiver to provide a bank account where the deceased’s money can be “safely” deposited with a promise to pay 20% to 30% of the deposit as compensation.
Scam Mail Example 1
Example 2:
You are Congratulated to win a Lottery. At First You are asked to give your information, so that amount can be transferred to your Bank. On later stage, when sender feel you are giving all information and you are getting a bit excited, it asks about small amounts for insurance or transfer Fee.
Scam Example 2
Both of above examples look preety childish, but for surprise there are thousand of people who get trapped and pay amounts through Western digital or other annonymous transfer methods. So be-aware of these frauds and don’t get excited, if you are told that you are a multi billionare now as you have won a big lottery.
Be Aware of Email Frauds
Be aware of a number of fraud or spam emails that have been circulating on the Internet recently. This type of email has already affected the some of world’s leading websites including Yahoo, EBay, Amazon, etc.
The people who send these emails hope that unsuspecting recipients will reply to the email or click on a link contained in the email, and submit sensitive personal information in fake feedback forms.
The key to reducing the effect of this type of email is awareness, education and vigilance. Be cautious when responding to any email request for sensitive personal information.
I would like to share my own Experience. I received a mail from Paypal asking me to immediately login to my account or else my account will be suspended.
PayPal Scam
That was really surprising for me, as in last few months I am using PayPal, so I looked into mail more deeply and find it a fraud mail. I would like to share my findings with you, which you should also consider, if you receive any mails which are asking you for immediate action to enter your sensitive Bank Details or any other Financial Information.
1. From Email Address:
From Email Address is from abuse-paypal.com. You see there is a hyphen ( – ) between “abuse” and “Paypal.com”. Whereas, if it is Sub-Domain there should be Dot (.) between these two words. So Writer has tried to play tactfully as very few people will observe it.
Dot Vs Hyphen
However, it should be noted that, its very easy to forge “FROM” Email Address. Most fraud email senders may send emails with forged email addresses-some of them appear to be real email address.The “From” field of an email can easily be altered – it is not a reliable indicator of the true origin of the email.
2. Hidden Hyperlink:
When I took mouse on the link, which this mail asked me to click on and login, it showed, that text shown is different than Hyperlink hidden under this text. Almost All good Email Clinets show actual hyperlink in status bar.
Hidden Hyperlink
So What happen actually is? when you click this link, it takes you to a site that is 100% looks like Paypal Login Page. And when Information is entered, it store at some Remote Server. And then this information is used to access your PayPal Account and make transactions. And What you get in the end………………….? A breath-stopping Credit Card Bill.
Technically it is called Phishing, Just like Fishing.
Phishing Definition:
Web Forgery (also known as “Phishing”) is a form of identity theft that occurs when a malicious Web site impersonates a legitimate one in order to trick you into giving up sensitive information such as passwords, account details, or credit card numbers. Phishing attacks usually come from email messages that attempt to lure the recipient into updating their personal information on fake, but very real looking, Web sites. More information on phishing can be found at the Anti-Phishing Working Group, and there are a number of examples and resources available at the Wikipedia Phishing page.
There is Another way, these Fraud Websites can steal your information, that is Malware.
What is Malware?
Malware is software designed to harm your computer or steal your personal information without your knowledge. Attack Sites are Web sites that try to infect your computer with malware when you visit. These attacks can be very difficult to detect; even a site that looks safe may be secretly trying to attack you. Attackers will often hack a site to turn it into an Attack Site, and sometimes the Web site’s owner won’t even know that this has happened. You can learn more about Attack Sites and malware from stopbadware.org, a partnership among academic institutions, technology industry leaders, and volunteers committed to protecting Internet users from threats to their privacy and security caused by bad software.
Find Location of Email Sender Using Gmail,Yahoo,Hotmail
Have you ever wonder to know the location of the email sender? or atleast the approximate location (city name at least) of the person who have sent you an email on your Gmail, Yahoo or Hotmail account ?
Well, many may not know, but yes you can have the city name of the sender using certain information that comes with your email. When you receive an email, you receive more than just the message.
The email comes with headers (that are normally not displayed in the message) that carry important information that can tell where the email was sent from and possibly who sent it. For that, you would need to find the IP address of the sender. Okay let’s start learning on how you can find the IP address of the sender.
Finding IP address With Gmail
- Log into your Gmail account with your username and password.
- Now open any email from your inbox (or the one you want to track the location)
- On the left side of the To panel, click on down arrow button, that will open a drop down menu.
- Click on “Show Original”
- A New window will open, which will have plenty of raw material. Don’t get confused here…! try to find out following line
- Look for “Received: from” Received: from [69.138.30.1] by web4587.mail.***.yahoo.com
- [69.138.30.1] can be different for every mail, as this is the IP address of the sender.
- You may find more than one Received: from patterns, in that case select the last one.
- Now that you have an IP address, you can locate this IP address by puting it in who.is
- open www.who.is and enter this ip address without brackets
- the query will give you the city name of the sender…!
Finding IP address with Yahoo
- Log into your Yahoo! mail with your username and password.
- Click on Inbox or whichever folder you have stored your mail.
- Open the mail that you want to track back.
- If you do not see the headers above the mail message, your headers are not displayed. To display the headers
- Click on Options on the top-right corner
- In the Mail Options page, click on General Preferences
- Scroll down to Messages where you have the Headers option
- Make sure that Show all headers on incoming messages is selected
- Click on the Save button
- Go back to the mails and open that mail
- You should see similar headers like above
- Look for Received: from followed by the IP address between square brackets [ ]. Here, it is 202.65.138.109.
- That is be the IP address of the sender.
- If there are many instances of Received: from with the IP address, select the IP address in the last pattern. If there are no instances of Received: from with the IP address, select the first IP address in X-Originating-IP.
- 7. Track the IP address of the sender
Finding IP address in Hotmail
- Log into your Hotmail account with your username and password.
- Click on the Mail tab on the top.
- Open the mail.
- If you do not see the headers above the mail message, your headers are not displayed. To display the headers,
- Click on Options on the top-right corner
- In the Mail Options page, click on Mail Display Settings
- In Message Headers, make sure Advanced option is checked
- Click on Ok button
- Go back to the mails and open that mail
- You should see the email headers now.
- If you find a header with X-Originating-IP: followed by an IP address, that is the sender’s IP address Hotmail headers. In this case the IP address of the sender is [68.34.60.59].
- Look for Received: from followed by IP address within square brackets[
- In this case, the IP address of the sender is [69.140.7.58].
- Or else if you have headers like this
- Look for Received: from followed by IP address within square brackets[ ].
- In this case, the IP address of the sender is [61.83.145.129] (Spam mail).
- 10. If you have multiple Received: from headers, eliminate the ones that have proxy.anyknownserver.com.11. Track the IP address of the sender
