Category Archives: Internet & Marketing
Five Tips to be Winner during Recession.
Yesterday, I heard news from a Pakistani Businessman that Pakistan Export Board has cut their marketing budget by 75%.When he asked reason, officials told, due to economic position of country and overall world-wide recession, they have to. He asked that official, when business is down, is it wise to shutter down the shop or make more efforts to get business? That official had no reply. And I am sure, most of us don’t have reply for the same. For example, by cutting down marketing budgets, what we do actually? We make recession worse, as we cut the way to get new business. Marketing is not a choice; it’s a necessity and must for growth. Yes Marketing is a tool that can actually bring you out of bad effects of recession.
“There are two ways of dealing with the crisis. One is to put your head in the sand and cry every day, and wait for the inevitable,” “The other, is to try and do something about it.”
Here are my 5 tips to be winner during recession.
1. Don’t find easy solutions:
Cutting the cost by laying off employees, cutting advertising or reducing inventory levels, all usually results in lowering sales. It reduces company morale and resulting poor customer service. So these easy solutions actually make bad time worse. Its much better to think out of box, rather than cutting costs, concentrate to find more ways to sell and strengthen your relations with existing customers to get more sales from them.
2. Recession is a Threat? No, it’s an opportunity:
For small business, Economic downturns generate new opportunities. It’s a famous saying in Pakistan, “when one door close, two new opens”. Here are some tips:
- Increase your advertising and marketing efforts. When every one is cutting costs by reducing marketing budgets, your voice will be heard more clearly. Use more effective methods of Advertisement and Marketing.
- Pay close attention to your customers. Listen complains, get feed backs and make your service better. Existing customers will bring new customers for you, if they are happy.
- Make a stronger follow up system. Use some CRM, to maintain records of your customers, prospects and leads. Let your customers feel, you care.
- Less Competition: yes, finding easy solution, most of business will loose their customers. And you can grab them with better offerings and better services.
3. Stick to Fundamentals:
Stick to fundamental business rules studied during MBA classes.
- Pay attention to find better and low cost suppliers. Make negotiations with your existing suppliers to cut cost and make their supplies better. Obtain quotations from Competitor suppliers on regular basis to check cost and quality.
- Value each customer. Don’t let any deal go.
- Its best time to adopt Activity based costing. Measure and watch each cost Activity closely. Measure Employee performance more closely and relate that directly to projects. Measure your Advertising Cost and compare it with results, etc. Everything that can be measured can be improved.
- Be at your best. Start Every Day like a new start. Make objectives for the Day, Week and month and struggle hard to achieve them. Make small betterments every day. It will make things in-control for you.
4. Avoid Interest:
Do you know why China is facing less recession effects than America and Europe? Buy Luxury for you with amount you have and don’t take loans on interest. It will add up your financial crisis and mental stress. Even the business buildup on Interest may fall down quickly during recession.
5. Refuse to Give Up
When you are ready to quit, you’re closer than you think. Make it you main goal to survive this recession. Every-one can reap benefits when there are good times. Real winner is: who pass through tough times. Work hard and refuse to give up, and you will be the winner.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web. We have local support in Dubai and Abu Dhabi, UAE.
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Linking Strategy for SEO? Five Don’ts
SEO Linking Example by Google
Links can Destroy your Page Ranks. I know you don’t believe that, as most SEO Guru says, “90% of SEO is about Links”. It is true, but you have to very careful with links, as Search Engine may penalize you for bad links.
Following are five Linking techniques, that should be avoided strictly.
1. Link Farms:
Just Stay away from Link Farms. Don’t have any link To or From Link Farms, as rather than increasing your rank, it can destroy your existing rank. Google refers these sites as “bad neighborhoods” and if you link to them, you will end up with a lower Page Rank. Must choose linking sites carefully. If you suspect that a site you want to link to is a “bad neighborhood”, check their PageRank and see if they commit any Black-Hat SEO Techniques, or you think they might, then you shouldn’t link to them. Remember, you are known from your Company. So if you have Bad sites linking you, you are bad too.
2. Link Pages:
Google value links that are in context and appear related to the page as a whole. Unrelated links, lot of reciprocals, and paid links are penalized. Let me share my own experience with you.
I had a 5 years old website, which was ranking 4 on Google without any known SEO effort. There were only good contents (written for visitors), as I had no idea at that time about SEO, reasonably written Titles and Descriptions. When I heard about SEO, I just started reading articles and starting doing myself without proper training and proper home work. I read some where, about the importance of Links, and I found sites that facilitate you to exchange links. Created a link Page and started exchanging links. In few months, my page Rank was down to 3.
Reasons:
- Google Hate Reciprocal links. And make its algorithm intelligent enough to find such linking strategy. And when they found huge number of such reciprocals, they penalize you.
- Often when you are exchanging links, you don’t care about other site’s rank and it can be a Bad neighbor or site not related to you.
3. Repeated Links:
Don’t link to and from the same site repeatedly. This is also called link spamming. Google will look at the links you have on your page, and only count the one or two towards optimization. If they found so many same links, your site might appear to be a spammer, even if you’re not linking to a “bad neighborhood” or are in a cross-linking scheme. You need to avoid “looks like a spammer”, even if you are not a spammer.
4. Link Circles or Cross Linking:
Google give priority for links, and reward “honest” links, or links that are not paid for. When several sites have links set up in a circular (or more complex) pattern (site A links to site B links to site C links to site A), it can look like you’re paying for links. Don’t assume that because your average customer won’t notice the pattern, the search engine won’t either. If it looks like you might have paid for the links (even if you haven’t) your ranking could be penalized. Remember, “Notorious is bad then bad.”
5. Meta refresh tag to redirect users
Don’t use Meta Refresh tag to redirect your site, as this technique is widely used as Black-Hat SEO technique. Many spammers use them to try and fool search engines into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn’t give information to the search engine about why the redirect is occurring. It’s much better to set up a permanent HTTP 301 redirect when you need to redirect your customers to a new URL.
What is Mets Refresh: Meta refresh is a method of instructing a web browser to automatically refresh the current web page after a given time interval, using an HTML meta element with the http-equiv parameter set to “refresh” and a content parameter giving the time interval in seconds. It is also possible to instruct the browser to fetch a different URL when the page is refreshed, by including the alternative URL in the content parameter. By setting the refresh time interval to zero (or a very low value), this allows meta refresh to be used as a method of URL redirection.
What’s Next:
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
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Quick SEO Guide – That work 100% on Google
These are some very basic SEO techniques that 100% work. By using these largely told SEO basics generated great results for me and my clients. I have Top Ten Exposure in Google for number of keywords using these techniques properly.
1. Copy Writing
Properly Written Contents are most important. Learn how to effectively write contents for your website. Contents are far more important than fancy designing. Use Keywords Properly not only in paragraphs but also in headings. Read Seven Effective Copy Writing Tips.
2. Title Tag
Title Tag along can do wonders. And if properly designed with quality contents, it can really win the game. Must use your most important keywords in Title Tag. For Example, if you want to compete for “Accounting Software Dubai”, you can use title as “Best accounting Software in Dubai”. Title serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Remember to use different Title Tags for different pages in your site. It will increase your ranking and exposure for different Keywords. 
3. Description Tag
Once again use your most important Keywords in Description. A Properly written Just Like Title Tag; Description serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Again similar like Title Tag, use different Descriptions for different pages in your website. It will increase your search engine exposure.
4. Alt Tag for Pictures
If your site has less Keyword density, Alt Tag of images can help a lot. Use descriptive Alt Tags for all images.
5. Internal Likings
All Pages should have clear Text links to each other. Wherever possible, link pages to each other by text in contents. Just take a critical look at this blog post. I have linked my different posts inside and used text links. It will not only help my visitors to get information when needed, but also help me in better search engine ranking for different keywords. Don’t use links in Images or Flash. Read Reasons to avoid Flash.
6. Use of Google Web Master Tools
Google has bunch of Webmaster Tools that are really helpful. Submit site map, and see Basic Statistics about your web pages.
Regularly use Google Analytics to check your progress. It will give you very important data for deciding different aspect of your site. Find which pages are doing good on your site, what is Bounce Rate, which pages are attracting more interest from visitors, etc. It can also help you to cope with some awkward situation as I faced. Read my last post Google Kicked me out.
In my next Post, I will write in detail about Google Web Master Tools, their usage and Google Analytics.
7. External Links
You have good Contents, and your site bring value to visitors, you will automatically get external links. don’t buy links in any case. Also don’t use reciprocal links. Don’t link sites that are not related to you. Remember only Quality links are useful.
However, you can submit your site to B2B Portals, Free Directories like Dmoz, participate in forums and comment on blogs. It will also bring some incoming links for you.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
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Kicked Out from Google and Importance of Analytics
I just started WisdomTalks.com 2 months before, used wordpress as blogging platform. Installed some nice plugins that help in SEO, and started blogging. Within few days, i started getting traffic from different sources, major part of which was coming on Google.
I was regularly checking reports and on some keywords, WisdomTalks was on Top. That’s great. Everything was moving fine. I was adding posts every week and giving some attention to link building. Traffic was Avg 20-30 per day and i was estimating that it will be hundred in next 2 months.
I added a new post Jewish Vs Muslims – A Comparison of Knowledge and Population and next day it was on top of search in Google for keyword “Jewish Vs Muslims”.
Here are the stats of 11th Jan 2009.
Clearly showing almost 32% traffic is coming from Search Engines (Only Google), 37% are referring sites like digg.com or Yahoo Buzz and 32% are the returning visitors or people who have bookmarked my site. these Stats were almost same for last 10 days without any big change.
Now see what happened with 12th Jan Stats:
Where my search engine traffic gone? I checked Google for Keywords that were performing well, and found they are no more performing for me. I checked Total Index Pages and fr my utmost surprise, None of the Posts from WisdomTalks.com was indexed any more. What happened in one night? I went to Google Web Master Forum and tried to find answer. There is a Reconsideration Request Form which was telling following guidelines.
Tell us more about what happened: what actions might have led to any penalties, and what corrective actions have been taken. If you used a search engine optimization (SEO) company, please note that. Describing the SEO firm and their actions is a helpful indication of good faith that may assist in evaluation of reconsideration requests. If you recently acquired this domain and think it may have violated the guidelines before you owned it, let us know that below. In general, sites that directly profit from traffic (e.g. search engine optimizers, affiliate programs, etc.) may need to provide more evidence of good faith before a site will be reconsidered.
So i started thinking what i did yesterday which lead to this kickout from google?
- I have not outsourced my SEO work to any firm that can use Black Hat SEO
- In last two days, i have not done any special SEO work. Only think i did was updation of Google Site Map. Ofcourse that can not be the reason of this action from Google.
- I have newly registered this domain, so no chance that it is being used for some illegal act earlier.
- I am not using this site for profit.
Then what happened? This last point let me remember that a day before in installed Google Adsense and Chitika after reading a Blog (I don’t remember exactly which one), in which Blogger was telling how he earned 5 figured income online using Chitika and other advertisement methods. Greedy me. I quickly registered with Chitika and installed their script in my blog.
Now if this was the reason? I had no clues, so i removed Chitika code from me posts to see the results. And very next day, results were totally changed.
These are the stats of 14th Jan. Search Engine Traffic increased again. So it means Google respond my effort positively.
Conclusion:
- Never use unauthorized scripts. (I don’t know Chitika has some conflicts with google)
- Must check your Web Statistics regularly. And if you find any irregularity, must respond to that quickly.
- Google is fast to respond changes in your site, specially if your site is marked with their crawler to visit daily.
- Must follow the Google Webmaster Guidelines and don’t use any SEO technique which is considered as illegal by Google.
- Only hire reputed SEO firms. As armatures can badly hurt your long term ranking. There are some methods which make you higher on Google for some time, like Keyword stuffing, Cloaking, Doorway pages, etc, but in the log term badly hurt your rank and even can kick you out from Google Index.
Why Internet Marketing is must for Business?
Having Website and Having a successful website are two different things. I am sure, everybody knows what does mean by having a website, so lets start with “Successful Website”.
A Successful Website is Website that attract visitors and convert them to prospects and eventually to clients. In my long career as CEO of Web Designer Company, I have observed, Companies love to have Websites, spend thousand of Dollars to make it beautiful, but no attention is given to Return On Investment. They don’t invest single penny on Search Engine Optimization and Internet Marketing.
Do you know 80% of people look for their target information on Search Engines like Yahoo and Google? So you are not listed and ranked higher on Search Engines, means you have your Showroom Shutter Down, and waiting for customers.
I understand you have great Products to offer, But how can people know about that? Similarly, beautifully designed website with great contents and great offerings cannot generate anything for you unless marketed properly. All Businessmen know that unless people will come to their showroom, or know about your offerings, they will not buy. For the purpose, lot of marketing activities are carried of, like Banners, Billboards, News Paper ad, TV ad, etc.
A Simple Case Study:
Lets take a look of a small case Study. We have recently signed a Client with only 250$ monthly budget for Internet Marketing. This Company sales Laminated Engineered Flooring Products. Here is a comparison statistics before and after limited online marketing.
These statistics shows what was happening with Website before marketing from 11th Dec to 21st Dec, and then how these stats improved with minor Internet marketing. The Website got 102 visits out of which 92% unique visitors in first 20 days . Now if Website is designed effectively with users needs in mind, it will generate Leads. As all visitors are targeted and coming to the site from Google by searching Laminated Engineered Flooring UAE.
Its a Flash Website, so you can see, it is showing bounce rate very high, which is not true. Please refer to my article Why we should avoid Flash as a choice to make Full Site.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
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Email Marketing – Ten Reasons, why it is must to do?
If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.
1. Global reach: 
This is I believe one of best characteristics of all Internet Marketing methods. No other media like TV and Newspaper can compete Internet market in its reach. No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. You are at Dubai and want to market in Abu-Dhabi, no Problem. You can market in the whole world without moving across.
2. No Discremination:
Another most important characteristics of Internet Marketing is, it doesn’t see you are a Big Company with huge marketing budget or a small company operating form home office, it helps you to progress without discremination. Email marketing being one of important method of Internet marketing inherits this capability. Costs incurred in designing, executing, testing, sending and receiving an email is up to 80% less then giving similar ad in Newspaper. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
3. Interactive:
Another important characteristics of Internet Marketing is interactivity. You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
4. Highly non-perishible:
You will not believe, some time i receive enquiries from my 6 months old campaign. And this is again an important characteristics of Email Marketing. People store the mails in their Inbox, and can search them quickly when they need it. Do you think TV ad or Newspaper Ad can do this?
5. Round the clock marketing:
Another important characteristics of Internet Market is No Time Limit. With an email the audience can understand your offering even when you are out of office. Go to your Website through your Email and seek more information from the comfort of your home.
6. Measurable results:
As discussed in my last post Seven Effective Advertisement Tips, Advertisement that can’t be measured can’t generate results. Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.
7. Targeted marketing:
Unlike conventional methods of marketing, Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.
8. No Obstruction Marketing:
Iif you are sending Newsletters or Regular offers to a List of subscribers, Opt-in or unsubscribe options help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
9. Faster response:
Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself due to its interactive nature as inherited from internet. A person can respond to an email immediately from the comfort of his home or office in few seconds.
10. Viral Nature
People like to forward emails which they like. Specially for the reason its very easy to do so. So even some time we get response form people who were not in our list actually.
Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow.
Many of your competitors are doing it already!
Do you need any help in this regard? Wisdom IT Solutions can help you to build your E-Marketing Strategy.
Hacking Yahoo or Hotmail, Is It Possible?
Within last 3 months, I faced two events, which caused me to seriously re-consider using hotmail or yahoo accounts 
for business chatting.
Yahoo Hacked:
Some one hacked my friend’s Yahoo account, and send an Email to all of his contacts that He is in Spain and in trouble. So please send me 500$ immediately through Western Digital in the name of Mr. XXXXXXXX.
That mail really created panic in his loved ones, and they started contacting him in other ways to find what happened to him.
He had a long list of contacts; some are business contacts and some from Family. So it is almost impossible to inform all of them that his ID is hacked. So we still don’t know if some one has actually send money or not.
MSN Hacked:
My Sister-in-law MSN account hacked, guy came online from her ID and start chatting with me. By the way she lives in Pakistan and I am in Dubai. In few sentences, I got suspect that he is not my Sister-in-law. So I asked him, who you are? Then he told he is a hacker, and he will hack my ID, if I remain online with him for 10 minutes. Now that was really interesting for me. I asked him how you can do so. And for my utmost surprise, I got a message; You are login to messenger form other computer.
Ahhhhhhh. I quickly login to Passport.com, changed my password and then login again. Thanks God, I was not using hotmail ID for signing in to messenger and hacker may not found that. Otherwise, I may have lost tons of contacts.
I contacted MSN Support, and took my Sister-in-law ID back. Their support is good and fast and after necessary verifications, they gave her URL to change her Password.
But is there a way, we can save ourselves from this type of hacking? I mean, I just can’t think of loosing my msn ID. Now Days, these chatting software have become an integral part of our internet life.
I have not found any answer for this question yet, but just giving here some tips, which i think can be useful. Atleast they will save you from amateur hackers.
- Always take backup of your contacts and emails.
- Use Strong Password. Must read guidelines given by MSN for Strong Password. In short, your password should not be a Dictionary word. It should not be the name of some one near by. And it should contains special characters and numbers also.
- Must enter alternate Email Address. It will help you in some cases when you lost password.
- Use secret Questions which are not easy to guess. For example, if you simply write your Pet name, and almost every friend knows what is your Pet name, What’s secret in it?
CAN-SPAM Rules – Must to observer for Email Senders
What is CAN –SPAM?
As the Internet and email became a larger part of everyday, spam became most favorite way for unethical marketers to make quick money. The CAN-SPAM act criminalized SPAM and provide consumers a way to help stop the flood of useless messages in their inbox. As a Professional e-Marketing Company, we regularly use email Marketing. Observing CAN-SPAM rules not only increase customer confidence, but also help to avoid any legal consequences. My Customers often ask, what is CAN-SPAM Rules? Although it’s 80 Pages document, but following are most important for us to observe, not only while email marketing but also while sending personal emails.
Required:
- The inclusion of a legitimate return e-mail and physical postal address for the sender.
- The inclusion of a functioning opt-out mechanism, which must remain active for a minimum of 30 days after sending the emails, with clear and conspicuous notice of the opportunity to opt-out.
- Senders must to honor any such opt-out request within 10 days of the request.
- Clear and conspicuous notice that the message is an advertisement or solicitation in the subject line or content of the email.
- Messages with sexually oriented material to be so clearly identified, and at least “one click away” from the main email.
Prohibited:
- Senders are prohibited from falsifying or disguising their true identity, such as using a misleading “from” address.
- The use of misleading subject lines which masks the true purpose of the email.
- The harvesting of e-mail addresses by either (1) automatic means from an Internet Web site or proprietary online service maintained by a third party that bans this practice; or (2) an automated system that generates possible electronic addresses by combining names, letters and numbers in numerous permutations.
- Knowingly sending false or misleading information.
- The use of “open relays” to send email.
Web Standards :: Eight Great Helping Resources for Web Developers
In my last post, i shared that why web standards are important for a website. Here i would like to share some of the Free online resources available for Web developers to make their job easier to follow Web Standards while designing or re-designing websites.
1. Clean CSS
Great tool to clean, optimize and compress your CSS code. Just paste your CSS code into the box or type web address to get CSS from URL, and in a moment you will be presented with a clean and optimized version of your CSS. New CSS is optimized and well-formed.
But this is just first step. This tool is not a validator, which can point out errors. So next step is to validate your CSS.
2. Wc3 Validators
WC3 offers a number of most important Website Validators. If you pass these Validations, you can be 100% 
sure that your website is 100% standard based.
- Markup Validator: This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc
- CSS Validator: After you check your HTML using WC3 Markup Validator, use this tool to check embeded CSS.
- Mobile OK Test: More and more people are converting to use mobile phones and PDAs to use internet. So it is preety important to be Mobile OK. This checker performs various tests on a Web Page to determine its level of mobile-friendliness. Another great site for the same purpose is Ready.Mobi.
- Broken Links Checker: As name suggests, it browse through your website and give you a list of broken links. Less or no broken links means more happy visitors.
- Feed Validation Service: If your website offers Atom or RSS feeds, this is great to check syntax validaty.
A free, simple and step-by-step tool to improve dramatically the quality of your website. Find the most popular invalid documents, broken links, etc., and prioritize the work to get them fixed. You can make all WC3 Validations like Markup, CSS, Broken Link Validation with the ease of your desktop.
Pretty simple and graphically rich HTML Validation Rule. Specially useful for armatures.
5. Web Accessibility Test: More comprehensive than Site Valet, it also show accessibility errors visually. Also available for download.
6. FireFox:
You don’t believe that? Firefox is really great for Web Developers. There are some awesome extensions that make Firefox a must-have for Web Developers. There are many others which you can explore on Firefox Addon site.
- Firebug: integrates with Firefox to put a wealth of web development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page.
- YSlow: analyzes web pages and tells you why they’re slow based on the rules for high performance web sites. YSlow is a Firefox add-on integrated with the popular Firebug web development tool. YSlow gives you:
- Performance report card
- HTTP/HTML summary
- List of components in the page
- Tools including JSLint (Java Script Verifier)
- Wave: simple and nice visual tool that quickly analyse your page and show some type of errors. Its is free accessibility evaluation tool to aid humans in the web accessibility evaluation process. Rather than providing a complex technical report, WAVE shows the original web page with embedded icons and indicators that reveal the accessibility information within your page.
- Web Developer: another great add-on for Firefox essential for web developers and has a huge array of tools for making web development easier. We use it the most for on-the-fly validation of CSS and HTML as well as inspecting HTML and CSS. There’s many more features though; tools for working with cookies, forms and images, validating links, outlining elements, a quick browser resizer for testing different resolutions without actually changing your screen resolution and much more!
- Edit CSS: Pretty simply and handy tool. Simply open the CSS of any loaded page in the side Bar and you can easily modify.
- HTML Validator: It adds HTML validation inside Firefox and Mozilla. The number of errors of a HTML page is seen on the form of an icon in the status bar when browsing.
7. Cross Browser Compatibility Check:
Great Tool. All of us face Cross Browser Compatibility Problems with our websites. Browser shots makes screenshots of your web design in different browsers. It is a free open-source online service created by Johann C. Rocholl. When you submit your web address, it will be added to the job queue. A number of distributed computers will open your website in their browser. Then they will make screen shots and upload them to the central server. Is not great?
Test Everything as name suggests. There are more than hundred tests you can do at one place. It actually aggregates many many resources at one site. It includes different type of validators, SEO Tools, Social services, Web Proxies, Network Tools, Text Tools, Image Tools and many many others.
Web Standards? Why should i Consider them in my Website?
Taking web standards into account when designing a website may not be a primary concern for many site
owners, but it is one of more important measurements you need to take to make your website ready for success. Let’s see how complying with Web standards can help a business website. Taking web standards into account when designing a website may not be a primary concern for many site owners, but it is one of more important measurements you need to take to make your website ready for success. Let’s see how complying with Web standards can help a business website.
What are the Standards?
On the Web, the main standards are the languages used when creating websites. The most wide-spread ones are HTML, XHTML and CSS. HTML or XHTML are used to create the backbone of websites – the structure. (The difference between HTML and XHTML is that XHTML was formed from XML and is forward compatible.) CSS, in turn, is used to style, format and position the structure and content.
What is Web Standards Compliance?
Put simply, web standards compliance is using web languages correctly. This involves using HTML tags properly and the way they were and are intended to be used. For instance, one of the most common felonies against the web standards is using table tags for layout, while the correct usage is to use them only for tabular data (information to be put in tables).
Benefits of Standards Compliance:
Creating quality, standards compliant code has a number of benefits:
Site Forward Compatibility
Web standards, such as XHTML and CSS, are designed to work forever. They will also be supported for an almost unlimited period of time. Designing a site according to web standards will ensure the website backbone will not need to be redone any time soon, which reduces the amount of work on the site and the expenses of the site owner.
Increased Download Speed
When using XHTML for content and structure and CSS for styling and formatting, page size is reduced when compared to a page, designed with tables for layout. For instance, a site with a relatively small number of images is 50% smaller than a table-based website. Because users enjoy fast-loading websites, they will be more likely to become a client of a web standards compliant website.
Browser Compatibility
A web standards compliant site is displayed correctly (and looks the same) in all standards compliant browsers. Adjusting the site to suit a less helpful browser (Internet Explorer, for instance) is much easier with CSS than with tables. This saves enormous amounts of time for a web designer.
Easier Site Maintenance
When separating content and styling with XHTML and CSS, it is much easier to edit any of those, because they are located in different files. Should one need to adjust the look of the main page heading, he/she will just need to change a line or two in a style sheet to change the appearance of all headings on the website. Editing content is easier as well, because no styling and formatting is in the way and it is easy to spot the content in clean and semantically correct code markup.
Broader Target Audience
Furthermore, web standards are used not only on computers, but also by PDAs (hand held devices, palm computers), phones and other devices. A site, adhering to web standards, will be displayed correctly either without editing or will require very little work to be displayed correctly on a platform other than a computer. Such easy availability will make the company site easily accessible for a wider range of potential customers, increasing the chances of business success as well.
You need help to check if your website meet standards? Read Web Standards? Why should i Consider them in my Website?
