

Social media marketing can take on many forms — a blog; a Facebook, Twitter or MySpace page; a LinkedIn profile; or a viral video on YouTube ... to name a few. What Is Social Media Marketing? Social media marketing is a form of Internet marketing used to generate publicity or exposure via an online community. Social media sites allow users to become part of an online network, in which they can blog, share photos and ideas, and chat with friends or colleagues. Many marketers recognize the advantage of these online communities, and now use them to target potential (and existing) customers. And, how exactly are these potential customers targeted? For members of online communities, it's all about who your friends know. Users can see who friends and colleagues are connected to; this raises awareness of your brand with friends of friends ... and beyond. Why Market Through Social Media? Social media marketing provides many benefits for businesses: