Monthly Archives: December 2009
If Seo is Dead? 10 Questions
Google Personalization has raised various questions in SEO Professionals that how it is going to impact SEO work. It looks like main SEO activities are going to be dead. Following are some questions I collected from different articles and forums.
- If everybody is going to see different search results based on their searching patterns, how can you measure a consistent ranking? How can you reach an audience if their search queries are already personalized to show your competitor’s brand?
- On page optimization and link building will no longer have as much influence on rank for competitive search queries?
- Clients who opt-ín to personalization will get awkward results, for example, if they visit their own sites often, they will see it on Top in Results. Even it is not supposed to be to others. And they will feel like no improvements needed, as their site is already doing god in ranking.
- Companies / brands with greater traffic have a better chance to gain new business because searchers will see more impressions of snippets to their sites. This creates branding opportunities via snippets.
- It will become even more difficult to rank for generic keywords and search phrases (as larger brands will tend to dominate based on market search share), meaning long tail search queries will become much more important in an SEO campaign.
- Pay Per Click advertising will become more popular as people find organic SEO too complex and useless. Google is making way to raise its income.
- Usage of different SEO tools to check Rank and Backlinks, etc will become useless, as search results will no more based on these factors. I think i will have to cancel my SEOmoz Ranking
- If you have good brand awareness now, your site will be above and above in search results. Sites which don’t have good ranking right now will go down and down. It will become more and tougher for them to rank better. So new sites will have tough time to compete.
- Black Hat SEO and such viral software will become common that install on visitors computers and affect their searches.
- Social Media will be only internet marketing tool that will provide a way to increase brand awareness for new companies and affect Google results largely.
Internet Marketing Vs. Conventional Marketing (TV, Newspaper, etc)
E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing. Specific benefits of e-marketing include:
- On Demand Marketing: As compared to interruptive nature of advertisement on TV and other medias, where ad is shown to even those people .who don’t want to see, Internet provides On-Demand Information. People search on net what they want and when they want.
- Low cost and high return on investment. Hundred times cheaper than conventional marketing tools like TV or News Paper advertisement. Just compare the cost of printing a full News Paper Ad for one Day vs. the cost of e-mailing to 25,000 e-mail addresses. Internet is clearly the winner.
- Durable & Cost Effective An advertisement in a newspaper is worthless the day (perhaps two days) after the paper is released. Having a booth at a business fair or conference only lasts as long as the conference – it doesn’t reach anybody once it is over. And the costs of both print ads and conferences can rack up quickly. On the other hand, apart from details such as dates and prices, much of your website content will still be valid and viewable years after you’ve done the work to launch it and the costs are much more reasonable than print.You can choose when you want to pay for people to see your ads online. Pay for every time someone sees your ad, or only when they click on it. You can even have them fill out a form that identifies them or just pay when you actually get a sale from another website. With print you pay the same, no matter how much business it generates.
- Easy distribution of information and media to global audience, like Webinars has taken place of Seminars.
- Easy to target local market (Geo Marketing) as well Global Market (You don’t need to be a huge Multi-National to access International clients)
- Measurable Results: Biggest advantage of Internet Marketing is the measurability. You can obtain detailed information about customers’ responses to your advertising. Examples are:
- How many people saw your advertisement banners
- How many clicked on them
- How many asked information or a price quote
- How many sales resulted from that campaign
- How many people came to your website per day AND exactly what key words they used to find it
- Calculate the profits per 1,000 visitors on THAT specific keyword
- How many pages people looked at
- What section of your site is most popular
- What is the most frequent “exit page” (where users leave your site)
- How many visitors are NEW to the site and how many are repeat-visits?
By contrast, data for Conventional Marketing operates within “estimates” or averages. Getting exact numbers of sales that result from a specific ad in a newspaper or magazine is both difficult and expensive.
- Broad and Targeted Audience . As Internet users are increasing, internet marketing is getting more and more effective.
- One-to-One Marketing . As most of internet users, use internet alone, it’s more effective for selling products which has personal nature. Even for other Products decision making is faster.
- Interactive Marketing: Internet marketing is interactive by nature, both in terms of providing instant feedback and eliciting responses. Internet marketers are able to collect data about specific users, through the use of online registration forms, quizzes and surveys- or through computer “cookies,” (that track where kids surf, how long they stay there, and what they download.)
- Quick Results: As compared to TV ad or other conventional marketing means, user gets all information at one place. And in the mean time sell on the same time. (E-Commerce Sites)
- Always available: Either your business is 24 hours open or not; your Web shop sells round the clock all seasons. Even if no staff is in your office, visitors will come to your website. Your website NEVER closes. Bring more visitors to your company. Convert those visitors into more customers. Generate more revenue.
- Low Cost, Quick Updation: You have a change in your offerings? Its easy and virtually no cost to change your website and online advertisement. Compare it with TV Ad or Radio Ad. You will have to pay lot of price for that.
In the United Kingdom, the Internet Advertising Bureau (IAB) is reporting that online advertising has overtaken television. According to Reuters, advertising spend on the Internet grew 4.6% to a total of 23.5% of the total market.
Incorporate social media marketing services into your business plan to increase brand awareness.
Google Live Search – Every Second Update can be searched now (Impact On SEO?)
Google has launched a new search engine on Monday Dec 07, 2009 that will facilitate to search every update on internet live.
This new search engine can search Facebook and twitter updates also.
Google says, this new search engine will next another two days to be available to all over the world.
The experimental search-by-sight feature, called Google Goggles, has a database of billions of images that informs its analysis of what’s been uploaded, said Vic Gundotra, Google’s vice president of engineering. It can recognize books, album covers, artwork, landmarks, places, logos, and more.
“It is our goal to be able to identify any image,” he said. “It represents our earliest efforts in the field of computer vision. You can take a picture of an item, use that picture of whatever you take as the query.”
However, the feature is still in Google Labs to deal with the “nascent nature of computer vision” and with the service’s present shortcomings. “Google Goggles works well on certain types of objects in certain categories,” he said.
Impact on SEO:
As i discussed in my previous aricle about Google Personalized Search and its impact on SEO, i believe next era is of Social Communities. In future, 90% of SEO will depend on Twitter, Facebook and other such communities and 10% on On-Site Optimizations.
Google Personalized Search — A New Challenge for SEO
As on December 4th 2009, Google extended its Personalized Search system for Non-registered users. Earlier this option was available to registered users, only when they had Web History enabled on their Google Accounts. Google Search now displays all users with personalized results – including those who are not registered. Google saves a cookie contains information about Search Results for the last 180 days. On the basis of the file search versed in internet user preferences, adjusting the results to him. User will know, he is seeing Customized search results when a “View customizations” link will appear on the top right of the search results page. Clicking the link will let user see how Google have customized results and will also allow user to turn off this type of customization.
What does it mean to SEO? No Doubt Google is making it more and more tough for SEO professionals to tweak its results.
Now how can we know the behavior of different users? You have a “cookie” Google to do that, but what SEO professionals should do?
Definitely its gonna be biggest challenge for SEO. In my opinion, now Social Networks will play most vital role, as this is the only method available to us to remain closer with community. There are over 100 Community networks, and for me, it is already biggest source of traffic. Become more and more visible to community, and definately your brand will be preffered in their personalized searches.
Anchor Text – Everybody makes this mistake
Do You know which are the most popular anchor texts? You will not believe that, as i did. These are “Click Here” and “Read More”.
If you Google the word phrase “click here” the first page is Adobe Reader. See the proof by clicking this link.
Now if you see the #1 site on that page you will get this page: Adobe Reader . But that page has no words “click here” on the page. It is ranked #1 because millions of websites have a link on it that reads: “Click here to download Adobe Acrobat Reader”. Because millions of websites name their link “click here” it is ranked number one. Now imagine those same websites had the link: “Web Designer UAE to download Adobe Acrobate Reader”. The site that the words “Web Designer UAE “links to would be #1 anytime someone Googled “Web Designer UAE“.
Now just look at your own website, how many time “Click Here” and “Read More” are used? These are just useless phrases taking away your most important SEO Juice. No Body will use these phrases to search you.
LinkedIn and Twitter join forces
LinkedIn has announced a new partnership with Twitter that allows users of both social networking services to interchangeably update their statuses from either service.
“The idea is simple,” said Co-Founder of LinkedIn Allen Blue. “When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.”
