Monthly Archives: November 2009
Link Building – Important Strategies from Bing
Previously, SEO Companies & Experts were always following Google guidelines to find out how our SEO efforts should be. Google always shaped the SEO activities.
But now Bing is also in the battle. For First Time, Bing has provided really valuable information for Link Building. Rick DeJarnette of Bing Webmaster Center has shared some dos and don’ts of link-building for Bing. Most of these does not differ too much from advice that Google would give you. It is, however, still always nice to see how they feel, just to clear up any possible confusion.
Like Google, Bing places great emphasis on quality links to determine its rankings. “Just don’t make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution,” says DeJarnette. “You need to continually invest in link building efforts with creativity and time.”
Social Media and Email Marketing
Social Media can really help Email marketers to increase their reach. With the advent of social media, people love to share things they like. So if they find your email interesting or useful, they will definitely share it with their friends.
According to a study, about eight in 10 marketers agreed that social sharing, an e-mail tactic that allows e-mail recipients to share email content on social networks and social media sites, “extends the reach of e-mail content to new marketers” and “increases brand reputation and awareness.” Not everything is sunshine in the universe of e-mail marketers when it comes to social sharing; 47 percent are unsure or disagree that social sharing increases the ROI of e-mail programs, 53 percent are unsure or disagree that social sharing accelerates the growth of e-mail lists, and 60 percent are unsure or disagree that it generates more qualified leads.
