Monthly Archives: January 2009

Why Internet Marketing is must for Business?

why Internet Marketing?Having Website and Having a successful website are two different things. I am sure, everybody knows what does mean by having a website, so lets start with “Successful Website”.

A Successful Website is Website that attract visitors and convert them to prospects and eventually to clients. In my long career as CEO of Web Designer Company, I have observed, Companies love to have Websites, spend thousand of Dollars to make it beautiful, but no attention is given to Return On Investment. They don’t invest single penny on Search Engine Optimization and Internet Marketing.


Do you know 80% of people look for their target information on Search Engines like Yahoo and Google? So you are not listed and ranked higher on Search Engines, means you have your Showroom Shutter Down, and waiting for customers.

I understand you have great Products to offer, But how can people know about that? Similarly, beautifully designed website with great contents and great offerings cannot generate anything for you unless marketed properly. All Businessmen know that unless people will come to their showroom, or know about your offerings, they will not buy. For the purpose, lot of marketing activities are carried of, like Banners, Billboards, News Paper ad, TV ad, etc.

A Simple Case Study:


Lets take a look of a small case Study.  We have recently signed a Client with only 250$ monthly budget for Internet Marketing. This Company sales Laminated Engineered Flooring Products. Here is a comparison statistics before and after limited online marketing.

Website Statistics

These statistics shows what was happening with Website before marketing from 11th Dec to 21st Dec, and then how these stats improved with minor Internet marketing. The Website got 102 visits out of which 92% unique visitors in first 20 days . Now if Website is designed effectively with users needs in mind, it will generate Leads. As all visitors are targeted and coming to the site from Google by searching Laminated Engineered Flooring UAE.

Its a Flash Website, so you can see, it is showing bounce rate very high, which is not true. Please refer to my article Why we should avoid Flash as a choice to make Full Site.

What’s Next?

 

Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.

Related Posts:

  1. Linking for SEO? Five Don’ts
  2. Email Marketing – Ten Reasons, why it is must to do?
  3. Website Development – Six Reasons to avoid Flash
  4. Web Standards? Why should i Consider them in my Website
  5. Web Standards :: Eight Great Helping Resources for Web Developers

Pigs Fat and Beauty Soap (An Email from Dr. Amjad – Medical Research Institute USA)

This research is important for Muslims as well all Vegetarians of any religion.

In nearly all the western countries including Europe , the PRIMARY choice for meat is PIG. There are a lot of farms in these countries to breed this animal. In France alone, Pig Farms account for more than 42,000. PIGS have the highest quantity of FAT in their body than any other animal. But Europeans and Americans try to avoid fats.


Thus, where does the FAT from these PIGS go? All pigs are cut in slaughter houses under the control of the department of food and it as the headache of the department of food to dispose of the fat removed from these pigs. Formally, it was burnt (about 60 years ago). Then they thought of utilizing it. First, they experimented it in the making of SOAPS and it worked. Then, a full network was formed and this FAT was chemically Processed, Packed and Marketed, while the other manufacturing companies bought it. In the meantime, all European States made it a rule that every Food, Medical and Personal Hygiene product should have the ingredients listed on its cover. so, this ingredient was listed as PIG FAT. Those who are living in Europe for the past 40 years know about this. But, these products came under a ban by the ISLAMIC COUNTRIES at that time, which resulted in a trade deficit .

Going back in time, if you are somehow related to South East Asia , you might know about the provoking factors of the 1857 CIVIL WAR. At that time, Rifle Bullets were made in Europe and transported to the sub-continent through the Sea.It took months to reach there and the gun powder in it was ruined due to the exposure to sea. Then, they got the idea of coating the Bullets with fat, which was PIG FAT.. The fat layer had to be scratched by teeth before using them. When the word spread, the soldiers, mostly Muslim and some Vegetarians, refused to fight.Which eventually lead to the Civil War.

The Europeans recognized these facts, and instead of writing PIG FAT, they started writing ANIMAL FAT.All those living in Europe since 1970′s know this fact. When the companies were asked by authorities from the MUSLIM COUNTRIES, what animal fat is it, they were told it was COW and SHEEP Fat. Here again a question raised, if it was COW or SHEEP Fat, still it is HARAAM to MUSLIMS, as these animal were not SLAUGHTERED as per the ISLAMIC LAW. Thus, they were again banned.

Now, these multinational companies were again facing a severe drought of money as 75% of their income comes from selling their goods to Muslim Countries, and these earn BILLIONS OF DOLLARS of Profit from their exports to the MUSLIM WORLD .


Finally they decided to start a coding language, so that only their Departments of Food Administration should know what they are using, and the common man is left lurking in the dark.

Thus, they started E-CODES… These E- INGREDIENTS are present in a majority of products of multinational firms including, but not limited to – TOOTH PASTE , SHAVING CREAM, CHEWING GUM , CHOCOLATE, SWEETS, BISCUITS, CORN FLAKES , TOFFEES, CANNED FOODS , FRUIT TINS, Some medication Multi-vitamins, etc.

Since these goods are being used in all MUSLIM Countries indiscrimately, our society is facing problems like shamelessness, rudeness and sexual promiscuity.

So, I request all MUSLIMS or non pork eaters to check the ingredients of the ITEMS of daily use and match it with the following list of E-CODES. If any of the ingredients listed below is found, try to avoid it, as it has got PIG FAT;

E100, E110, E120, E 140, E141, E153, E210, E213, E214, E216, E234, E252,E270, E280, E325, E326, E327, E334, E335, E336, E337, E422, E430, E431, E432, E433, E434, E435, E436, E440, E470, E471, E472, E473, E474, E475,E476, E477, E478, E481, E482, E483, E491, E492, E493, E494, E495, E542,E570, E572, E631, E635, E904.

Dr. M. Amjad Khan
Medical Research Institute ,United States
ALLAH MAY FILL YOUR HEART WITH REAL HAPPINESS. AMEEN

Email Marketing – Ten Reasons, why it is must to do?

If targeted correctly and message crafted properly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month. 

If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away. 


1. Global reach: Global Reach

This is I believe one of best characteristics of all Internet Marketing methods. No other media like TV and Newspaper can compete Internet market in its reach. No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. You are at Dubai and want to market in Abu-Dhabi, no Problem. You can market in the whole world without moving across. 

2. No Discremination:

Another most important characteristics of Internet Marketing is, it doesn’t see you are a Big Company with huge marketing budget or a small company operating form home office, it helps you to progress without discremination. Email marketing being one of important method of Internet marketing inherits this capability. Costs incurred in designing, executing, testing, sending and receiving an email is up to 80% less then giving similar ad in Newspaper. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. 

3. Interactive: 

Another important characteristics of Internet Marketing is interactivity. You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately. 

4. Highly non-perishible: 

You will not believe, some time i receive enquiries from my 6 months old campaign. And this is again an important characteristics of Email Marketing. People store the mails in their Inbox, and can search them quickly when they need it. Do you think TV ad or Newspaper Ad can do this? 

5. Round the clock marketing: 

Another important characteristics of Internet Market is No Time Limit. With an email the audience can understand your offering even when you are out of office. Go to your Website through your Email and seek more information from the comfort of your home. 


6. Measurable results: 

As discussed in my last post Seven Effective Advertisement Tips, Advertisement that can’t be measured can’t generate results. Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns. 

7. Targeted marketing: 

Unlike conventional methods of marketing, Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters. 

8. No Obstruction Marketing: 

Iif you are sending Newsletters or Regular offers to a List of subscribers, Opt-in or unsubscribe options help you to shortlist your prospects and reach only the ones genuinely interested in your offerings. 

9. Faster response: 

Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself due to its interactive nature as inherited from internet. A person can respond to an email immediately from the comfort of his home or office in few seconds. 

Viral Nature10. Viral Nature 

People like to forward emails which they like. Specially for the reason its very easy to do so. So even some time we get response form people who were not in our list actually. 

Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow.

Many of your competitors are doing it already!

Do you need any help in this regard? Wisdom IT Solutions can help you to build your E-Marketing Strategy.

Website Development – Six Reasons to avoid Flash

Recently one of my reader commented on my Post Web Standards and described how some Company in his No to Flashknowledge suffered due to fully Flash Website.

Flash is a great interactive tool and really has changed Web Contents but in my view, it is not a good choice for most commercial web sites. Its great to use Flash as part of website, but in no way a prudent choice for full website. Flash being a proprietary technology breaks most web standards and conventions.

Here are six reasons, why we should avoid to use Flash.


1. Search Engine Optimization (SEO) Problems:

Although recently Google has announced that with collaboration of Adobe, now they are able to read through Flash contents but still Information embedded in Flash is often invisible to many other large search engines like MSN.

Search engines scan information on a web site, process and retrieving the best match for each user query. Robots (Small Software, used by Search Engines to scan a website) usually cannot process text embedded in Flash and graphic files. Sites designed completely in Flash often offer very little textual information completely ignoring different type of SEO Basics and fully contravene with most of rules given in Google Web Master Guide.

Tip: From SEO point of view, don’t use fancy flash buttons and navigation bars. Search engines track and love text links.

2. Statistics; An Important feature of Today’s Web; is missing

Web Statistics helps to evaluate website success and provide important information about visitor’s behavior, that help professional Web Developers, Designers and Marketer to come with more better and user oriented web solutions.

Some of important questions, web statistics answers are: Visitors came from, the pages visited and from where visitors left a site. Web Statistics are able to track when a Flash object, typically a swf file, is viewed. They are not able to track navigation within a Flash object – so if a site is composed of one Flash object which contains multiple site sections, the web analytic system will see a swf download, but will have no idea which parts of the site a visitor viewed nor where the visitor left the site.

3. Flash breaks web usability standards

Flash Breaks some of most important Web Usability Standards. Few examples are:

  • Browser Back Button do not work.
  • You cannot copy-paste important information like contact information.
  • Important Accessibility Features of browsers like Zoom In, Zoom our and Font Size change are not available.
  • You can’t book mark some page form site for future review. (As Flash Site has only one page as per Browser Eye)



4. Lack of consistent cross platform support

One of the keystones of the web is that a website should work in any browser on any computer – it is openness and standardization which has made the Internet universal. Flash breaks the basic tenets of website design. While most Internet users have Flash installed – they don’t necessarily have the right version installed. Indeed version 8 wasn’t even released for the Linux platform, locking those users out of sites developed for Flash 8 and 9 (Flash 9 for Linux has finally been released, months after the Windows version).

5. Some users disable Flash to avoid flash based advertising.

Savvier web users have learned to disable Flash in web pages to avoid animated advertising and / or to improve page-loading times on dial-up connections.

6. Website updates continually require Flash skills

Although now Flash based photo galleries and some other content management features are available but either that higly expensive or have limited features. Usually for sites developed in flash need high level flash skills for updation.

Predicting the IT trends of 2009: What’s in and what’s out

2009 IT PredictionsHere is a list of counterpoints, trends that will be “IN” and related trends that will be on their way “OUT” during 2009. These are not absolutes. The INs will not be ubiquitous and the OUTs won’t be extinct. The rule of thumb here is that for the INs you’ll see more of them in 2009 than you saw in 2008, while you’ll see less of the OUTs in 2009 than you did last year. So here we go…

IN: IT pros with business skills – OUT: Technical certifications

IN: Web-based applications – OUT: Build-it-yourself custom software


IN: Automating processes to save money – OUT: Long-term projects

IN: Macs in the enterprise – OUT: Upgrading XP machines to Vista

IN: Virtualization – OUT: Infinite racks of small servers

IN: Core i7 – OUT: The Pentium brand

IN: Thin clients – OUT: A laptop for every knowledge worker

IN: WiMAX – OUT: Metro Wi-Fi

IN: Ubuntu – OUT: Red Hat

IN: Business Intelligence (BI) – OUT: SNMP data overload

IN: Telecommuting – OUT: The 8-5 work day

IN: HP laptops and desktops – OUT: Dell laptops and desktops

IN: Multifunction server appliances – OUT:  Best-of-breed network devices

IN: Smartphones – OUT: Desktop-replacement notebooks

IN: Video conferencing – OUT: Air travel for a single meeting

IN: More internships – OUT: Filling open positions

IN: Conserving energy – OUT: Building IT for future growth

IN: WAN acceleration – OUT: Dark fiber

IN: 3G broadband – OUT: Frame relay

IN: Netbooks – OUT: Desktop PCs

IN: Microsoft Office on the Web – OUT: Azure, Live Mesh, and Windows Live

IN: CIOs with minimal tech background – OUT: CIO as lead engineer

IN: IT/business integration – OUT: Centralized IT departments
Disclaimer: Received in a mail from a friend just like many mails that come without source. Found it quite interesting.

Jewish Vs Muslims – A Comparison of Knowledge and Population.

Many Muslims I know blame Jew’s for everything bad in the world, Every time I meet someone like them, my first question are

DID YOU Choose to be a Muslim?
Why are they bad ?
What have they done that you say this ?
How many Jewish do you know in Person ?

Here are some great numbers below that one should know.

One must NOT blame someone and say that other is bad because he is a Muslim, Cristian , Hindu or a Jew .

All Human’s are the same.

Interesting Demographics: o World Jewish Population. 14 million o Distribution: 7m in America 5m in Asia 2m in Europe 100 thousand in Africa o World Muslim Population: 1.5 billion o Distribution: I billion in Asia/Mid-East 400 M in Africa 44 M in Europe 6 M in the Americas o Every fifth human being is a Muslim. o For every single Hindu there are two Muslims o For every Buddhist there are two Muslims o For every Jew there are 107 Muslims o Yet the 14 million Jews are more powerful than the entire 1.5 billion Muslims Why? Here are some of the reasons. Movers of Current History o Albert Einstein Jewish o Sigmund Freud Jewish o Karl Marx Jewish o Paul Samuelson Jewish o Milton Friedman Medical Milestones o Vaccinating Needle: Benjamin Ruben Jewish o Polio Vaccine Jonas Salk Jewish o Leukaemia Drug Gertrude Elion Jewish o Hepatitis B Baruch Blumberg Jewish o Syphilis Drug Paul Ehrlich Jewish o Neuro muscular Elie Metchnikoff Jewish o Endocrinology Andrew Schally Jewish o Cognitive therapy. Aaron Beck Jewish o Contraceptive Pill Gregory Pincus Jewish o Understanding of Human Eye. G. Wald Jewish o Embryology. Stanley Cohen Jewish o Kidney Dialysis Willem Kloffcame Jewish
Nobel Prize Winners o In the past 105 years, 14 million Jews have won 180 Nobel prizes whilst 1.5 billion Muslims have contributed only 3 Nobel winners Inventions that changed History o Micro- Processing Chip. Stanley Mezor Jewish o Nuclear Chain Reactor Leo Sziland Jewish o Optical Fibre Cable Peter Schultz Jewish o Traffic Lights Charles Adler Jewish o Stainless Steel Benno Strauss Jewish o Sound Movies Isador Kisee Jewish o Telephone Microphone Emile Berliner Jewish o Video Tape Recorder Charles Ginsburg Jewish Influential Global Business o Polo Ralph Lauren Jewish o Coca Cola Jewish o Levi’s Jeans Levi Strauss Jewish o Sawbuck’s Howard Schultz Jewish o Google Sergey Brin Jewish o Dell Computers Michael Dell Jewish o Oracle Larry Ellison Jewish o DKNY Donna Karan Jewish o Baskin & Robbins Irv Robbins Jewish o Dunkin Donuts Bill Rosenberg Jewish Influential Intellectuals/ Politicians o Henry Kissinger , US Sec of State Jewish o Richard Levin, President Yale University Jewish o Alan Greenspan , US Federal Reserve Jewish o Joseph Lieberman Jewish o Madeleine Albright , US Sec of State Jewish o Casper Weinberger , US Sec of Defence Jewish o Maxim Litvinov , USSR Foreign Minister Jewish o David Marshal , Singapore Chief Minister Jewish o Isaacs Isaacs, Gov-Gen Australia Jewish o Benjamin Disraeli, British Statesman Jewish o Yevgeny Primakov, Russian PM Jewish o Barry Goldwater , US Politician Jewish o Jorge Sampaio, President Portugal Jewish o Herb Gray, Canadian Deputy – PM Jewish o Pierre Mendes, French PM Jewish o Michael Howard, British Home Sec. Jewish o Bruno Kriesky, Austrian Chancellor Jewish o Robert Rubin , US Sec of Treasury Jewish Global Media Influential o Wolf Blitzer, CNN Jewish o Barbara Walters ABC News Jewish o Eugene Meyer , Washington Post Jewish o Henry Grunwald, Time Magazine Jewish o Katherine Graham , Washington Post Jewish o Joseph Lelyeld, New York Times Jewish o Max Frankel, New York Times Jewish Global Philanthropists o George Soros Jewish o Walter Annenberg Jewish Why are they powerful? So why are Muslims powerless? Here’s another reason. We have lost the capacity to produce knowledge.. o In the entire Muslim World (57 Muslim Countries) there are only 500 universities. o In USA alone, 5,758 universities o In India alone, 8,407 universities o Not one university in the entire Islamic World features in the Top 500 Ranking Universities of the World o Literacy in the Christian World 90% o Literacy in the Muslim World 40% o 15 Christian majority-countries, literacy rate 100% o Muslim majority – countries , None o 98% in Christian countries completed primary o Only 50% in Muslim countries completed primary. o 40% in Christian countries attended university o In Muslim countries a dismal 2% attended. o Muslim majority countries have 230 scientists per one million Muslims o The USA has 5000 per million o The Christian world 1000 technicians per million. o Entire Arab World only 50 technicians per million. o Muslim World spends on research/developmen t 0.2% of GDP o Christian World spends 5 % of GDP

Conclusion.
o The Muslim World lacks the capacity to produce knowledge.

Another way of testing the degree of knowledge is the degree of diffusing knowledge.

o Pakistan 23 daily newspapers per 1000 citizens
o Singapore 460 per 1000 citizens.
o In UK book titles per million is 2000
o In Egypt book titles per million is only 17

Conclusion.
o Muslim World is failing to diffuse knowledge

Applying Knowledge is another such test.
o Exports of high tech products from Pakistan is 0.9% of its exports.
o In Saudi Arabia is 0.2%
o Kuwait, Morocco and Algeria 0.3%
o Singapore alone is 68%

Conclusion.
o Muslim World is failing to apply knowledge.

What do you conclude?
no need to tell
the figures are speaking themselves very loudly we are unable to listen.

MUSLIMS NEED TO UNITE & IMPROVE THEMSELVES NOW!

EDUCATION IS THE ANSWER

Parking, Prostitutes, Dubai and Los angeles

Dubai - Sheikh Zahid RoadCan you please help me? A lady in her late forties in western dress came to me, as I parked my car after fifty minutes of struggle. I am looking for Taxi, and form last 25 minutes I am here, but no Taxi is stopping at all. Even one Taxi stopped but then he refused to pick me. So please help me.

Just in the morning,  I send a proposal to a prospect from my home. So I had a plan to reach office and then call him for feedback. Due to recession, we are already not getting inquiries for Website Development( my business) and from this client I was expecting very handsome business.

So I was telling after fifty minutes of struggle, I found the parking near my office. I asked her, where you want to go? Hayyat Regency hotel, she replied. Oh, but its just 5 minutes walk, why you want Taxi? I can’t walk any more, she replied.

I know it’s always tough to find Taxi in Nasir Square area, as it is really crowded. So I thought few minutes, but biggest confusion for me was to leave that parking. After a minute of thinking, I said ok, come I drop you.


She was non-stop speaker. I am coming from Los angeles. Dubai is really a bad city. I don’t know why Taxis never stop. Even one Taxi stopped, but when I told where I want to go he just drove away. (Ofcourse, no Taxi will be ready to just go in such a crowded area for 5 Dhs, I thought in mind). Hey you are from Pakistan, when you come to Los angeles, must call me, if you need any help. (Who will give me visa? I am Pakistani and Muslim too). Men here are very bad, they stare like hell. I saw lot of prostitutes here. It looks like every man is staring at you considering you as prostitute. (hmmmmmmmmm). But you are a very good man when you come to Los angeles, must call me, if you need any help. (Ok). I really feel afraid here. I come every year to Dubai for vacations. Its not a nice place (hmmmmmm). Lot of construction all around. And have to wait a lot for Taxi. We are at Hotel I interrupted. Oh Thanks, you are a very good man when you come to Los angeles, must call me, I will definitely help you. Byeee.

While in search for parking for another half hour, I was thinking, will I really travel to Los angeles to ask her for help? And how I will find her there. I saw around, really there were lot of prostitutes, or may be my way of looking at those ladies was changed a bit. I don’t know how she found, if some one was looking at her thinking her prostitute.

Bush and Usama Both have same agenda

same-agenda

See How happy they are.

Bush and Usama both have same agenda, Destroy the world. In last two decades, i read in news papers that Usama used to be Eye-Candy for USA, but after Russia left Afghanistan, situation changed. And they became enemies. But I don’t think, its true. I believe both have same agenda, destroy the world.


How easy it was for Bush to say “Attack on Iraq was Intelligence mistake” after killing 2 million innocent people and destroying biggest economy of world. “United States of America”.

Hacking Yahoo or Hotmail, Is It Possible?

Within last 3 months, I faced two events, which caused me to seriously re-consider using hotmail or yahoo accounts Hacking Yahoo and MSNfor business chatting.

Yahoo Hacked:

Some one hacked my friend’s Yahoo account, and send an Email to all of his contacts that He is in Spain and in trouble. So please send me 500$ immediately through Western Digital in the name of Mr. XXXXXXXX.

That mail really created panic in his loved ones, and they started contacting him in other ways to find what happened to him.

He had a long list of contacts; some are business contacts and some from Family. So it is almost impossible to inform all of them that his ID is hacked. So we still don’t know if some one has actually send money or not.


MSN Hacked:

My Sister-in-law MSN account hacked, guy came online from her ID and start chatting with me. By the way she lives in Pakistan and I am in Dubai. In few sentences, I got suspect that he is not my Sister-in-law. So I asked him, who you are? Then he told he is a hacker, and he will hack my ID, if I remain online with him for 10 minutes. Now that was really interesting for me. I asked him how you can do so. And for my utmost surprise, I got a message; You are login to messenger form other computer.

Ahhhhhhh. I quickly login to Passport.com, changed my password and then login again. Thanks God, I was not using hotmail ID for signing in to messenger and hacker may not found that. Otherwise, I may have lost tons of contacts.

I contacted MSN Support, and took my Sister-in-law ID back. Their support is good and fast and after necessary verifications, they gave her URL to change her Password.


But is there a way, we can save ourselves from this type of hacking? I mean, I just can’t think of loosing my msn ID. Now Days, these chatting software have become an integral part of our internet life.

I have not found any answer for this question yet, but just giving here some tips, which i think can be useful. Atleast they will save you from amateur hackers.

  1. Always take backup of your contacts and emails.
  2. Use Strong Password. Must read guidelines given by MSN for Strong Password. In short, your password should not be a Dictionary word. It should not be the name of some one near by. And it should contains special characters and numbers also.
  3. Must enter alternate Email Address. It will help you in some cases when you lost password.
  4. Use secret Questions which are not easy to guess. For example, if you simply write your Pet name, and almost every friend knows what is your Pet name, What’s secret in it?