Monthly Archives: January 2009
Internet Marketing in Middle East
Regional spending in Middle East on online advertising is expected to grow by 25-35 percent as a result of the downturn, according to a study released on Thursday.
The region will witness a greater shift from print to online advertising as budgets are slashed, according to “Game Not Over”, a report by global management consultant firm, Booz & Company.
Online advertising spending in the GCC-Levant countries remains below 1 percent of the total globally, according to Madar Research.
According to the report, around 90 percent of marketers are focused on campaigns that are cross-platform and inclusive of digital media while 80 percent believe insights into consumer’s digital behaviour will become more important to their brands.
Growth of online advertising, will increase every day as Internet Usage is increasing at the speed of light in Middle East.
Popular online offerings [in the Middle East] are Google, Yahoo and Facebook which are still taking the top spots in terms of audience. We still do not have a compelling offering in the online space.
We need the media players who are in traditional media to create new digital brands across key offerings such as sports, music and games.
Just 25 percent of marketers consider themselves savvy enough to capitalise on opportunities in online advertising, said the report.
Key concerns include the efficacy of digital metrics, the need for greater education and new models so they can build a more effective advertising presence online said the report.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web. We have local support in Dubai and Abu Dhabi, UAE.
Related Posts:
Five Tips to be Winner during Recession.
Yesterday, I heard news from a Pakistani Businessman that Pakistan Export Board has cut their marketing budget by 75%.When he asked reason, officials told, due to economic position of country and overall world-wide recession, they have to. He asked that official, when business is down, is it wise to shutter down the shop or make more efforts to get business? That official had no reply. And I am sure, most of us don’t have reply for the same. For example, by cutting down marketing budgets, what we do actually? We make recession worse, as we cut the way to get new business. Marketing is not a choice; it’s a necessity and must for growth. Yes Marketing is a tool that can actually bring you out of bad effects of recession.
“There are two ways of dealing with the crisis. One is to put your head in the sand and cry every day, and wait for the inevitable,” “The other, is to try and do something about it.”
Here are my 5 tips to be winner during recession.
1. Don’t find easy solutions:
Cutting the cost by laying off employees, cutting advertising or reducing inventory levels, all usually results in lowering sales. It reduces company morale and resulting poor customer service. So these easy solutions actually make bad time worse. Its much better to think out of box, rather than cutting costs, concentrate to find more ways to sell and strengthen your relations with existing customers to get more sales from them.
2. Recession is a Threat? No, it’s an opportunity:
For small business, Economic downturns generate new opportunities. It’s a famous saying in Pakistan, “when one door close, two new opens”. Here are some tips:
- Increase your advertising and marketing efforts. When every one is cutting costs by reducing marketing budgets, your voice will be heard more clearly. Use more effective methods of Advertisement and Marketing.
- Pay close attention to your customers. Listen complains, get feed backs and make your service better. Existing customers will bring new customers for you, if they are happy.
- Make a stronger follow up system. Use some CRM, to maintain records of your customers, prospects and leads. Let your customers feel, you care.
- Less Competition: yes, finding easy solution, most of business will loose their customers. And you can grab them with better offerings and better services.
3. Stick to Fundamentals:
Stick to fundamental business rules studied during MBA classes.
- Pay attention to find better and low cost suppliers. Make negotiations with your existing suppliers to cut cost and make their supplies better. Obtain quotations from Competitor suppliers on regular basis to check cost and quality.
- Value each customer. Don’t let any deal go.
- Its best time to adopt Activity based costing. Measure and watch each cost Activity closely. Measure Employee performance more closely and relate that directly to projects. Measure your Advertising Cost and compare it with results, etc. Everything that can be measured can be improved.
- Be at your best. Start Every Day like a new start. Make objectives for the Day, Week and month and struggle hard to achieve them. Make small betterments every day. It will make things in-control for you.
4. Avoid Interest:
Do you know why China is facing less recession effects than America and Europe? Buy Luxury for you with amount you have and don’t take loans on interest. It will add up your financial crisis and mental stress. Even the business buildup on Interest may fall down quickly during recession.
5. Refuse to Give Up
When you are ready to quit, you’re closer than you think. Make it you main goal to survive this recession. Every-one can reap benefits when there are good times. Real winner is: who pass through tough times. Work hard and refuse to give up, and you will be the winner.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web. We have local support in Dubai and Abu Dhabi, UAE.
Related Posts:
Linking Strategy for SEO? Five Don’ts
SEO Linking Example by Google
Links can Destroy your Page Ranks. I know you don’t believe that, as most SEO Guru says, “90% of SEO is about Links”. It is true, but you have to very careful with links, as Search Engine may penalize you for bad links.
Following are five Linking techniques, that should be avoided strictly.
1. Link Farms:
Just Stay away from Link Farms. Don’t have any link To or From Link Farms, as rather than increasing your rank, it can destroy your existing rank. Google refers these sites as “bad neighborhoods” and if you link to them, you will end up with a lower Page Rank. Must choose linking sites carefully. If you suspect that a site you want to link to is a “bad neighborhood”, check their PageRank and see if they commit any Black-Hat SEO Techniques, or you think they might, then you shouldn’t link to them. Remember, you are known from your Company. So if you have Bad sites linking you, you are bad too.
2. Link Pages:
Google value links that are in context and appear related to the page as a whole. Unrelated links, lot of reciprocals, and paid links are penalized. Let me share my own experience with you.
I had a 5 years old website, which was ranking 4 on Google without any known SEO effort. There were only good contents (written for visitors), as I had no idea at that time about SEO, reasonably written Titles and Descriptions. When I heard about SEO, I just started reading articles and starting doing myself without proper training and proper home work. I read some where, about the importance of Links, and I found sites that facilitate you to exchange links. Created a link Page and started exchanging links. In few months, my page Rank was down to 3.
Reasons:
- Google Hate Reciprocal links. And make its algorithm intelligent enough to find such linking strategy. And when they found huge number of such reciprocals, they penalize you.
- Often when you are exchanging links, you don’t care about other site’s rank and it can be a Bad neighbor or site not related to you.
3. Repeated Links:
Don’t link to and from the same site repeatedly. This is also called link spamming. Google will look at the links you have on your page, and only count the one or two towards optimization. If they found so many same links, your site might appear to be a spammer, even if you’re not linking to a “bad neighborhood” or are in a cross-linking scheme. You need to avoid “looks like a spammer”, even if you are not a spammer.
4. Link Circles or Cross Linking:
Google give priority for links, and reward “honest” links, or links that are not paid for. When several sites have links set up in a circular (or more complex) pattern (site A links to site B links to site C links to site A), it can look like you’re paying for links. Don’t assume that because your average customer won’t notice the pattern, the search engine won’t either. If it looks like you might have paid for the links (even if you haven’t) your ranking could be penalized. Remember, “Notorious is bad then bad.”
5. Meta refresh tag to redirect users
Don’t use Meta Refresh tag to redirect your site, as this technique is widely used as Black-Hat SEO technique. Many spammers use them to try and fool search engines into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn’t give information to the search engine about why the redirect is occurring. It’s much better to set up a permanent HTTP 301 redirect when you need to redirect your customers to a new URL.
What is Mets Refresh: Meta refresh is a method of instructing a web browser to automatically refresh the current web page after a given time interval, using an HTML meta element with the http-equiv parameter set to “refresh” and a content parameter giving the time interval in seconds. It is also possible to instruct the browser to fetch a different URL when the page is refreshed, by including the alternative URL in the content parameter. By setting the refresh time interval to zero (or a very low value), this allows meta refresh to be used as a method of URL redirection.
What’s Next:
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
Related Posts:
Ramalinga Raju (Satyam) Full Details – Start, Success and Fall Down
This is a detailed Research Report about Mr. Ramalinga Raju (Satyam). It Covers:
- Mr. Ramalinga Profile
- A Picture Gallery showing side-By-side News from 7 most published Newspapers in India
- Latest on His Fraud
- Some Frequently asked questions about the after-effects of Satyam Fraud
- Jokes on Satyam Fraud
Brief Profile:
Born: September 16, 1954
Achievement: Founder and Chairman of Satyam Computer Services Ltd; Chosen as Ernst & Young Entrepreneur of the Year for Services in 1999
Ramalinga Raju is one of the pioneers of the Information Technology industry in India. He is the founder and Chairman of Satyam Computer Services Ltd.
Ramalinga Raju was born on September 16, 1954 in a family of farmers. He did his B. Com from Andhra Loyola College at Vijayawada and subsequently did his MBA from Ohio University, USA. Ramalinga Raju had a stint at Harvard too. He attended the Owner / President course at Harvard.
After returning to India in 1977, Ramalinga Raju moved away from the traditional agriculture business and set up a spinning and weaving mill named Sri Satyam. . Thereafter he shifted to the real estate business and started a construction company called Satyam Constructions. In 1987, Ramalinga Raju founded Satyam Computer Services along with one of his brothers-in-law, DVS Raju. The company went public in 1992. With the launch of Satyam Infoway (Sify) Satyam became one of the first to enter Indian internet service market. Today, Satyam has a global presence and serves 44 Fortune 500 and over 390 multinational corporations.
Satyam achieved huge number of Awards and achievements under the leadership of Ramalinga Raju. Detail of these awards can be viewed on Satyam Website. Some of Ramalinga Raju’s awards and honors include Ernst & Young Entrepreneur of the Year for Services in 1999, Dataquest IT Man of the Year in 2000, and CNBC’s Asian Business Leader – Corporate Citizen of the Year award in 2002, Asian MAKE (Most Admired Knowledge Enterprise) Award 2008, Partner Innovation Award for Anti-Money Laundering (AML) solution 2007 etc.
Great Leader to Great Thief:
Amid of Economic Recession, Biggest news of 2009 start was, When Mr. Raju announced, Satyam’s Financial statements are based on lies. Raju resigned as chairman, revealing profits had been falsified for years and that $1 billion of cash on the books did not exist. With this news, Satyam badly damaged on Stock Exchange and a big question mark raised on Indian’s largest IT Company and its 53,000 Employees.
Ramalinga Raju resigned after revealing that he had systematically falsified the company’s accounts as it expanded from a handful of employees into a back office giant with a workforce of 53,000 and operations in 66 countries.
Mr. Raju said Wednesday that 50.4 billion rupees, or $1.04 billion, of the 53.6 billion rupees in cash and bank loans the company listed in assets at the end of its second quarter that ended in September were nonexistent.
Revenues for the quarter ending September 30 were 20 percent lower than the 27 billion rupees reported, and the company’s operating margin for the quarter was a fraction of what it declared, he said in a letter to the Bombay stock exchange authorities.
Satyam serves as the back office for some of the largest banks, manufacturers, health care and media companies in the world, handling everything from computer systems to customer service. Clients have included General Electric, General Motors, Nestle and the United States government. In some cases, Satyam is even responsible for clients’ finances and accounting.
The revelations will spark a major shake-up in India’s outsourcing industry, analysts say, and may force many of the world’s largest companies to investigate and completely revamp their back offices. “This development is going to have a major impact on Satyam’s business with its clients,” said analysts with Religare Hichens Harrison on Wednesday. In the short term “we will see lot of Satyam’s clients migrating to competition like Infosys, TCS and Wipro,” they said. Satyam is the fourth largest outsourcing firm after the three named.
In a four-and-a-half page statement to the Bombay stock exchange, Mr. Raju described a small discrepancy that grew beyond his control. “What started as a marginal gap between actual operating profit and the one reflected in the books of accounts continued to grow over the years. It has attained unmanageable proportions as the size of company operations grew,” he said. “It was like riding a tiger, not knowing how to get off without being eaten,” he wrote.
Mr. Raju said he had attempted and failed to bridge the gap, including an attempt in December to buy two construction firms in which the company’s founders held stakes. Speaking of a “deep regret” and a “tremendous burden,” Mr. Raju said that neither he nor co-founder and managing director B. Rama Raju had “taken one rupee/dollar from the company.” He said the board had no knowledge of the situation, nor did his or the managing director’s families.
The size and scope of the fraud raises serious questions about regulatory oversight in India and beyond. In addition to a listing in India, Satyam has been listed on the New York Stock Exchange since 2001, and on Euronext since January of 2008. The company has been audited by PricewaterhouseCoopers since its listing on the New York Stock exchange.
Satyam has been under close scrutiny in recent months, after an October report that the company had been banned from World Bank contracts for installing spy software on some World Bank computers. Satyam denied the allegation but in December, the World Bank confirmed without elaboration on the cause that Satyam had been banned. Also in December, Satyam’s investors revolted after the company proposed buying two firms with ties to Mr. Raju’s sons.
On December 30, analysts with Forrester Research warned that corporations that rely on Satyam might ultimately need to stop doing business with the company. “Firms should take the initial steps of reviewing the exit clauses in their current Satyam contracts,” in case management or direction of the company changed, Forrester said.
The scandal raised questions over accounting standards in India as a whole, as observers asked themselves whether similar problems might lie buried elsewhere. The risk premium for Indian companies will rise in investors’ eyes, said Nilesh Jasani, India strategist at Credit Suisse.
R.K. Gupta, managing director at Taurus Asset Management in New Delhi, told Reuters: “If a company’s chairman himself says they built fictitious assets, who do you believe here?” The fraud has “put a question mark on the entire corporate governance system in India,” he said.
News of the scandal — quickly compared to the collapse of Enron — sent jitters through the Indian stock market, sending the benchmark Sensex index down more than 5 percent. Shares in Satyam fell more than 70 percent.
Just a few months ago, Mr. Raju was trying to convince investors that the company was sound. In October, he surprised analysts with better than expected results, saying he was “pleased” that the company had “achieved this in a challenging global macroeconomic environment, and amidst the volatile currency scenario that became reality.”
But by late December, it seems he had little support from board members or investors and four of the company’s directors resigned in recent weeks. Satyam recently retained Merrill Lynch for strategic advice, a move that is generally a precursor to a sale.
Mr. Raju said in his statement that he “sincerely apologized” to shareholders and Satyam employees and asked them to stand by the company. “I am now prepared to subject myself to the laws of the land and face consequences thereof,” he said.
Heather Timmons reported from New Delhi, and Bettina Wassener from Hong Kong.
Source: NYT
Some Frequently asked questions about the after-effects of Satyam Fraud
This is a detailed Research Report about Mr. Ramalinga Raju (Satyam). It Covers:
- Mr. Ramalinga Profile
- A Picture Gallery showing side-By-side News from 7 most published Newspapers in India
- Latest on His Fraud
- Some Frequently asked questions about the after-effects of Satyam Fraud
- Jokes on Satyam Fraud
After Effects of Satyam Fraud – FAQs
If you have any questions, please ask here.
1. What is the effect of Satyam Fraud on Indian BPO Sector?
Ofocurse it will affect Indian Market a little bit. But i don’t think any other country has such a large pool of trained resource as India has. China, Brazil and Pakistan are some choices, but none of them can compete India for their cheap and trained labour.
Also scandals in one or two companies doesn’t mean that whole country is corrupt. So i don’t think its gonna effect that much. I do not believe this fiasco will have longer-term ramifications for the Indian services sector, as long as Satyam’s creative accounting turns out to be an isolated incident and not a more pervasive problem across the sector.
However a small shift of 3% or 5% can take place.
2. What is the Future of Satyam?
Satyam’s existing customers will ask questions, but are unlikely to switch suppliers, unless Satyam loses a large number of crucial operational staff in the coming weeks. However, Satyam is now at a disadvantage in winning new business in the short-term as it struggles to shake off the current controversy. Plus, some customers renewing existing agreements will be evaluating alternative service provider options. Its new leadership needs to move fast to right the ship and placate corporate accounts, and likely prepare the firm for an imminent takeover – the firm’s stock just hit a new all-time low. With Satyam’s strength across software service areas, I believe potential suitors include HP, Wipro, IBM, and possibly Genpact, whose major investor, general Atlantic Partners, may want to marry Satyam’s IT services strength with genpact’s BPO offerings. etc. Satyam also has a growing BPO competency, largely centered on procurement and supply chain support functions, which increases its potential attraction to some acquisitive competitors, as few large service providers today have a strong supply chain outsourcing portfolio.
3. Will Satyam be Sold?
Economic Times (Jan 20, 2009)
Market participants and business consultants are not very hopeful of the fraud-tainted Satyam Computers finding a suitable buyer any
time soon. Even if it does, the company will have to be sold at steep discounted valuations, market analysts opine.
The newly-constituted six-member Satyam board, according to media reports, is scouting for a buyer for the troubled software company.
At 12:41 pm, Satyam Computer shares were trading 1.76% higher at Rs 25.95 on the NSE. The scrip has fallen over 15% over the past one week.
“At this stage we believe it is impossible for anyone (for analysts, fund managers or for corporate buyers) to put a value on Satyam. With its brand name damaged, clients considering leaving, staff on the lookout for jobs, large bank loans pending and litigation raging in at least three continents, the accounts providing no basis to value the company, we simply can’t see which corporate buyer will want to stick their neck out,” said Noble Group’s equities head Saurabh Mukherjea.
“Whilst management can try to sell the firm, credible buyers who will actually take control of this company in the foreseeable future will be hard to find. Bits and pieces of Satyam could be sold but buying the main body of this company with the tech world already in recession-mode could be a career-limiting proposition for a CEO,” Mr Mukherjea added.
ET, on Monday, had reported that Satyam’s financial position was not as bad as was initially apprehended. The company needs Rs 500 crore in the near term to pay vendors, employees and clear other outstanding. It has receivables of Rs 1,700 crore and audit firm KPMG, which has been appointed to review and restate the company’s accounts, has begun the process of writing to customers and verifying the receivables.
The responses so far indicate that the figure is genuine and the company should get this money. In addition, Satyam owns eight campuses in India, including a 130-acre campus at Hyderabad, and it should be able to raise money against these fixed assets.
“Enough people (corporate bodies) have shown interest in buying the company, thanks to Satyam’s numerous long-term project contracts and large client list. But these people are not very sure of buying out Satyam because of their window-dressed book of accounts and other statements. Potential buyers are scared of unseen financial liabilities,” said a Mumbai-based broker.
According to a Mumbai-based leading business consultant, the board will have to first straighten the financial accounts before deciding to sell the company.
“The buyer may ask for overall legal and liability indemnity as well, at the time of negotiating the deal. With respect to valuation, considering the nature of sale, the buyer will only agree for a highly discounted price for the company. The buyer, on his part, is facing reputation risk, client risk and profitability risk if he’s buying out Satyam Computers,” the business consultant said.
Jokes on Satyam Fraud
This is a detailed Research Report about Mr. Ramalinga Raju (Satyam). It Covers:
- Mr. Ramalinga Profile
- A Picture Gallery showing side-By-side News from 7 most published Newspapers in India
- Latest on His Fraud
- Some Frequently asked questions about the after-effects of Satyam Fraud
- Jokes on Satyam Fraud
Jokes on Satyam Fraud:
Joke 1:
The popular nursery rhyme, ‘Johny, Johny, Yes Papa’ has made way for “Raju Raju, Yes Baba, Cheating us, No Baba, Telling Lies, No Baba, Open your accounts, Ha Ha Ha”.
Joke 2:
Another rhyme, ‘Humpty Dumpty, sat on a wall” has been popularised even more with its Raju version: “Raju Raju sat up on the wall, Raju Raju had a great fall, Balance sheet died, shareholders cried, Raju Raju made a big fraud.”
Joke 3:
S – Stealing
A – And
T – Transferring
Y – Your
A – All
M – Money
Joke 4:
November: Ram Gopal Verma was sighted inside Taj Hotel, Mumbai
January: Ram Gopal Verma was sighted in Satyam Computers Hyderabad
Joke 5:
Joke 6:
New scene from Sholay
Jai: Mausi, ladka Satyam mein kaam karta hain
Mausi: Hai Ram! Aur kahin try kar raha hai kya?
Jai: Kahan Mausi, do saal Satyam me rahne ke baad koi company leti kahan hain
Mausi: Hai Ram to kya do saal se Satyam mein hi hain?
Jai: Haan socha tha do saal me salary hike hogi hi. Aajkal to salary bhi jyada nahin mil rahi hain use
Mausi: To kya salary bhi kam milti hain?
Jai: Ab appraisal bhi to asaani se kahaan hota hain Mausi
Mausi: Hai hai! To kya appraisal bhi nahi hota uska?
Jai: Senior se ladhai karne ke baad appraisal mein achhi rating to nahin milti hain na Mausi
Mausi: To kya seniors se ladhta bhi hain?
Jai: Ab do saal tak onsite jaane ko na mile to ho jaati hain kabhi kabhi anban
Mausi: To kya ab tak ek baar bhi onsite nahin gaya?
Jai: Ab outdated technology ke developer ki kismat mein to yehi likha hain Mausi
Mausi: Kya kaha! Ladka outdated technology mein kaam karata hai?
Mausi: Kaunse college se padhai ki hain?
Jai: Uska pataa lagte hi hum aapko khabar de denge!
Jai: To main yeh rishta pakka samjhu Mausi?
Mausi: Beta, kan khol kar sun lo! Sagi mausi hoon Basanti ki, koi sauteli maa nahi! Bhale hi hamaari Basanti call center wale Chandu se shaadi kar le, par Satyam ke employee se katai nahin karegi
Joke 7:
The name SATYAM means TRUTH; if this is the truth, God bless.
Ramalinga Raju Satyam Fraud – What’s Latest
This is a detailed Research Report about Mr. Ramalinga Raju (Satyam). It Covers:
- Mr. Ramalinga Profile
- A Picture Gallery showing side-By-side News from 7 most published Newspapers in India
- Latest on His Fraud
- Some Frequently asked questions about the after-effects of Satyam Fraud
- Jokes on Satyam Fraud
What Lates on Satyam Fraud:
NEW YORK/HYDERABAD – B. Ramalinga Raju, the founder and former head of Satyam Computer Services may have skimmed huge amounts of cash from the company, rather than padded its books as he claims, according to a report in the New York Times that cited a person involved in the Satyam investigation.
Satyam has been battling for survival since Raju resigned as chairman earlier this month, revealing profits had been falsified for years and that $1 billion of cash on the books did not exist.
Investigators looking into the fraud have found a maze of about 300 companies related to Raju that were used to siphon as much as $1 billion in cash from Satyam, the report said, citing a senior official involved in the inquiry.
The article said the picture emerging from the investigation of Satyam is very different from the one painted by Raju in a letter to Satyam’s board earlier this month.
In the letter, Raju said about $1 billion of Satyam’s cash was ‘non-existent‘ and that he had falsified its profits for years to avoid losing control of the company. Raju said neither he nor his brother, B Rama Raju, who co-founded Satyam, ‘took even one rupee/dollar from the company.’
The New York Times report, citing the person involved with the investigation, said the entire $1 billion Raju said was faked might have actually been earned by the company but then skimmed from it. A spokesman for Satyam declined to comment on the report. The report said Raju’s lawyer did not return calls seeking comment.
The Andhra Pradesh High Court Monday dismissed a revision petition of disgraced founder and former chairman of Satyam Computer Services B. Ramalinga Raju and two others, challenging a lower court’s order remanding them to police custody.
Raju’s lawyer S. Bharat Kumar told reporters that the single-judge bench of the high court upheld the order of the lower court and ruled that their interrogation by Crime Investigation Department (CID) of Andhra Pradesh police would continue.
The lawyers of Ramalinga Raju, his brother and former managing director B. Rama Raju and former chief financial officer (CFO) Vadlamani Srinivas, who were on Saturday sent to CID custody for four days, challenged the ruling on the ground that their interrogation was not required.
Their lawyers argued that CID had already seized documents from the offices and houses of their clients and that their interrogation was not required.
A Picture Gallery showing side-By-side News about Satyam and Ramalinga Raju from 7 most published Newspapers in India
This is a detailed Research Report about Mr. Ramalinga Raju (Satyam). It Covers:
- Mr. Ramalinga Profile
- A Picture Gallery showing side-By-side News from 7 most published Newspapers in India
- Latest on His Fraud
- Some Frequently asked questions about the after-effects of Satyam Fraud
- Jokes on Satyam Fraud
Picture Gallery:
[nggallery id=2]
Quick SEO Guide – That work 100% on Google
These are some very basic SEO techniques that 100% work. By using these largely told SEO basics generated great results for me and my clients. I have Top Ten Exposure in Google for number of keywords using these techniques properly.
1. Copy Writing
Properly Written Contents are most important. Learn how to effectively write contents for your website. Contents are far more important than fancy designing. Use Keywords Properly not only in paragraphs but also in headings. Read Seven Effective Copy Writing Tips.
2. Title Tag
Title Tag along can do wonders. And if properly designed with quality contents, it can really win the game. Must use your most important keywords in Title Tag. For Example, if you want to compete for “Accounting Software Dubai”, you can use title as “Best accounting Software in Dubai”. Title serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Remember to use different Title Tags for different pages in your site. It will increase your ranking and exposure for different Keywords. 
3. Description Tag
Once again use your most important Keywords in Description. A Properly written Just Like Title Tag; Description serves two purposes. One, help in Search Engine Ranking (SEO), Second when your result is shown, attract visitor to click on link and visit your site. Again similar like Title Tag, use different Descriptions for different pages in your website. It will increase your search engine exposure.
4. Alt Tag for Pictures
If your site has less Keyword density, Alt Tag of images can help a lot. Use descriptive Alt Tags for all images.
5. Internal Likings
All Pages should have clear Text links to each other. Wherever possible, link pages to each other by text in contents. Just take a critical look at this blog post. I have linked my different posts inside and used text links. It will not only help my visitors to get information when needed, but also help me in better search engine ranking for different keywords. Don’t use links in Images or Flash. Read Reasons to avoid Flash.
6. Use of Google Web Master Tools
Google has bunch of Webmaster Tools that are really helpful. Submit site map, and see Basic Statistics about your web pages.
Regularly use Google Analytics to check your progress. It will give you very important data for deciding different aspect of your site. Find which pages are doing good on your site, what is Bounce Rate, which pages are attracting more interest from visitors, etc. It can also help you to cope with some awkward situation as I faced. Read my last post Google Kicked me out.
In my next Post, I will write in detail about Google Web Master Tools, their usage and Google Analytics.
7. External Links
You have good Contents, and your site bring value to visitors, you will automatically get external links. don’t buy links in any case. Also don’t use reciprocal links. Don’t link sites that are not related to you. Remember only Quality links are useful.
However, you can submit your site to B2B Portals, Free Directories like Dmoz, participate in forums and comment on blogs. It will also bring some incoming links for you.
What’s Next?
Don’t rely on in-experienced Web Designers and amateur SEOs. If you are interested in partnering with a firm that understands the needs of a modern website and well experienced SEO then Wisdom IT Solutions LLC is here to help. Feel free to check out our website or contact me today at khuram@wistech.biz to learn about how we can help you meet your goals on the web.
Related Posts:
Kicked Out from Google and Importance of Analytics
I just started WisdomTalks.com 2 months before, used wordpress as blogging platform. Installed some nice plugins that help in SEO, and started blogging. Within few days, i started getting traffic from different sources, major part of which was coming on Google.
I was regularly checking reports and on some keywords, WisdomTalks was on Top. That’s great. Everything was moving fine. I was adding posts every week and giving some attention to link building. Traffic was Avg 20-30 per day and i was estimating that it will be hundred in next 2 months.
I added a new post Jewish Vs Muslims – A Comparison of Knowledge and Population and next day it was on top of search in Google for keyword “Jewish Vs Muslims”.
Here are the stats of 11th Jan 2009.
Clearly showing almost 32% traffic is coming from Search Engines (Only Google), 37% are referring sites like digg.com or Yahoo Buzz and 32% are the returning visitors or people who have bookmarked my site. these Stats were almost same for last 10 days without any big change.
Now see what happened with 12th Jan Stats:
Where my search engine traffic gone? I checked Google for Keywords that were performing well, and found they are no more performing for me. I checked Total Index Pages and fr my utmost surprise, None of the Posts from WisdomTalks.com was indexed any more. What happened in one night? I went to Google Web Master Forum and tried to find answer. There is a Reconsideration Request Form which was telling following guidelines.
Tell us more about what happened: what actions might have led to any penalties, and what corrective actions have been taken. If you used a search engine optimization (SEO) company, please note that. Describing the SEO firm and their actions is a helpful indication of good faith that may assist in evaluation of reconsideration requests. If you recently acquired this domain and think it may have violated the guidelines before you owned it, let us know that below. In general, sites that directly profit from traffic (e.g. search engine optimizers, affiliate programs, etc.) may need to provide more evidence of good faith before a site will be reconsidered.
So i started thinking what i did yesterday which lead to this kickout from google?
- I have not outsourced my SEO work to any firm that can use Black Hat SEO
- In last two days, i have not done any special SEO work. Only think i did was updation of Google Site Map. Ofcourse that can not be the reason of this action from Google.
- I have newly registered this domain, so no chance that it is being used for some illegal act earlier.
- I am not using this site for profit.
Then what happened? This last point let me remember that a day before in installed Google Adsense and Chitika after reading a Blog (I don’t remember exactly which one), in which Blogger was telling how he earned 5 figured income online using Chitika and other advertisement methods. Greedy me. I quickly registered with Chitika and installed their script in my blog.
Now if this was the reason? I had no clues, so i removed Chitika code from me posts to see the results. And very next day, results were totally changed.
These are the stats of 14th Jan. Search Engine Traffic increased again. So it means Google respond my effort positively.
Conclusion:
- Never use unauthorized scripts. (I don’t know Chitika has some conflicts with google)
- Must check your Web Statistics regularly. And if you find any irregularity, must respond to that quickly.
- Google is fast to respond changes in your site, specially if your site is marked with their crawler to visit daily.
- Must follow the Google Webmaster Guidelines and don’t use any SEO technique which is considered as illegal by Google.
- Only hire reputed SEO firms. As armatures can badly hurt your long term ranking. There are some methods which make you higher on Google for some time, like Keyword stuffing, Cloaking, Doorway pages, etc, but in the log term badly hurt your rank and even can kick you out from Google Index.
